You can now be the source of custom maps for home buyers
The deejays on the radio posed an interesting question the other day: “What are some of the items you used five years ago that you don’t use today?”
The pay phone is one. I challenge you to find one. They’re all gone. Phone books are going by the wayside. Record stores are rare these days. Video rental places like Blockbuster have closed up. Book stores – gone.
Another interesting item they mentioned that has faded away is a printed map.
Who buys those anymore?
But hold on a second. Throughout history, maps have been incredibly valuable. They helped humans define, explain and navigate their way through the world ever since they were first found scrawled on cave walls. They recorded the advancement of civilization.
Some of those cave maps are estimated to be 25,000 years old.
Think how important maps were to early sailors who literally believed they could make a wrong turn and sail off the edge of the world. And sometimes you get mad at your GPS.
Sure, most people have maps on their cell phones. But those are very limited.
There’s a tremendous opportunity here for real estate professionals.
With the SpatialMatch IDX and Lifestyle search engine, in essence, you could become today’s map maker.
But using SpatialMatch’s sophisticated geo-spatial software combined with an enormous database of businesses, schools, landmarks, boundaries, etc. makes you more than just a plain ol’ cartographer.
No, you can be so much more. You can be a custom cartographer.
For example, offer to provide home buyers with an array of maps tailored to their particular needs covering communities they are considering.
With SpatialMatch embedded on your site, all you have to do is find the property and then designate the amenities you want to illustrate. You can then save the search and email a link to your customers.
Is your prospect interested in schools?
Provide a map indicating local schools in the area and their relative distance from any property for sale.
Do they like to jog? Play golf? Stretch out in a yoga studio?
Create a map pointing out those locations.
Are they sushi-lovers? Spaghetti lovers? Steak lovers?
Maybe the idea of living near some great restaurants is just the thing that tips a buyer in favor of one property over another. Anyone who has ever eaten a salmon roll with avocado and cream cheese can attest that taste buds are a powerful motivator.
And these are more than just maps. They include detailed information and photos about properties for sale, school sizes and teacher ratios, restaurant offerings, etc.
Now, maps today might not carry the same intensity as maps of old that pointed out where the sea monsters hid or even worse, where the earth ended.
But for a couple buying a home, as you know, finding just the right house in the right neighborhood can be a very intense experience, almost as intense as battling a dragon.
The real estate broker or agent who provides tools to help them navigate these waters is going to be the one that gets their business.
Make sure you are aware of the latest real estate technology on the market. Schedule a demo on SpatialMatch by clicking here.