Lender Solutions

Provide your clients and prospects with more than just a website but with detail-rich information for an interactive learning experience. With our exclusive Wordpress plugins you can engage site visitors with the best real estate data, including a map based lifestyle IDX search, recent sales info, home values, schools, etc. Improve you Google SEO value and set yourself apart from the competition.

Generate exclusive leads, not just impressions with automatic social listings and keyword-rich content. Our Virtual Marketing Specialists help setup Facebook and Google Adwords campaigns that target specific demographics and behaviors for buyers and sellers. We will help promote your new listings and earn you consistent clients. Campaigns are tracked constantly to ensure the best results.

A ‘Must-Have’ to compete in today’s online marketplace! Delivered via API, Bulk, or in widget form, there are approximately 90 different scenarios run in our proprietary Automated Valuation Model (AVM) engine before we deliver a single AVM result with the highest confidence score. The Home Junction AVM employs both a Hedonic modeling approach and Market Comparable approach and it yields several values. The Hedonic Methodology uses a multivariate modeling approach that compares the subject property being valued to the nearby sales in the area that most closely emulate the subject property. The Market Comp Approach emulates an appraiser’s thought process for sales comparable selection and makes adjustments for variances in the comps relative to the subject property. This methodology has been refined over many years. We then utilize a Blended Value which is a combination approach. This allows the user to have 3 separate looks at a value in one model.