WordPress – the NEXT big thing for real estate agents

Notice how things have changed in the past few years?

Remember when cell phones were huge, the size of a clunky home telephone?

Then they got smaller and smaller.

Then they got bigger – because you could shoot video with them; record video with them; and watch a live video with them. Wow!

Facebook just added live video chat. Oh, Google+, Google’s new alternative to Facebook, already has video chat. In fact, they have video Group chat.

Technological changes are coming so fast, they’re almost too subtle to notice.

But what about your web site? Are you still using web development technology from ten years ago?

Have you heard about WordPress?

Because as a real estate agent who depends on local content you should. As they say, it’s a game changer.

WordPress is basically a Content Management System that has made a quantum leap into making the running of a web site very, very easy.

That’s huge for the real estate business.

Because as a real estate agent, let’s face it, content is everything.

It’s not only the home listings on the site, but it’s your hyper-local blog about things taking place in your market. And it’s your niche targeting of certain neighborhoods and subdivisions.

To be able to be competitive in this content arena, you’ve got to have the best software that allows you to make changes…fast.

That’s where WordPress comes in.

Here are some reasons why you should consider switching to WordPress and how Home Junction Inc. (www.hjwebsites.com) can help you with the transition:

• Its’ Free – that’s right. The basic platform is free.
• It’s SEO friendly – if you were to build the perfect mate for Google, it would be WordPress. All the experts will tell you, Google loves WordPress. And when you use WordPress to get top rankings on Google, you are going to love WordPress.
• It’s User Friendly – basic WordPress is easy to use. It starts as a blog. You type in a headline, you type in  the text for your blog, you add a photo and bam, you’re done. You can add keywords in the Meta Description, Meta Keywords field, Post Tags, etc. You don’t need a techie to do this. You can do it.
• It’s Gives You the Ability to Change Directions Quickly – say there is a new subdivision going up. You want to sell homes there. You can easily start creating relevant content packed with keywords that is going to get you high rankings on search engines. You might not get to the top of Google rankings for “Realtors in Peoria,” but you can narrow your approach and get high rankings for “Sally’s New Subdivision” in your town.
• Lots of Accessories – they call these Themes, Plug-Ins, Widgets. There’s a ton of them. There’s one for SpatialMatch, the neighborhood and lifestyle search engine, that provides a map-centered database of every lifestyle need your clients are going to require. This gives you an enormous hyper-local edge.

“If you are in the real estate business, it’s absolutely imperative that you take a look at WordPress. It’s really set the bar high for what a real estate web site should do for you,” said Grant Gould, VP at Home Junction Inc. “You cannot beat the functionality and most important of all, it puts control into the hands of the real estate agent. You no longer have to make a call to a techie to change your site. You can now do it yourself. That’s huge.”

The best way to check out WordPress is to lift up the hood and take a peek at the engine. hjwebsites.com can help you do that.

Sure, you’re thinking, “Oh boy, now another thing I have to research.”

But with WordPress it’s just the opposite – the basic premise of the software is to make this easier for you, not harder.  That’s certainly an innovation to consider.

To contact hjwebsites.com and learn more about real estate-related WordPress themes, and how they can help you, go here.