With SpatialMatch you can match the latest trends for super-wealthy homes
Every
so often financial websites will throw out a story about how the super-wealthy prefer to do this or the super-wealthy prefer to do that. (Makes you wonder if the ultra-rich can ever be ultra-happy).
But, we all know the real reason for these articles is not to highlight the difficulties of having all that money, but to drive curious visitors to the website.
Money magazine recently ran an article with this headline: “Five Luxury Amenities Rich Home Buyers Want.” (Like they don’t have enough amenities as it is).
The great thing is, with a real estate map search tool such as SpatialMatch, you can have some fun and show the average home buyer how they can virtually enjoy similar amenities with their property.
After all, most home buyers aren’t spending eight figures for homes that measure more than five figures in square feet. But they can live like a king or queen with just a few searches on your website.
Here are the amenities and here’s a way to put them in the hands of the common man with the SpatialMatch tool.
1) Dine-in Wine Cellar – a wine cellar is no longer enough, you have to be able to eat in it as well. Why? Who knows.
But with SpatialMatch and its geo-spatial map platform combined with an enormous hyper-local business database, an agent can point out that if the home buyer is a wine aficionado, there is an excellent wine bar just 5.7 miles away from a property they like.
Or, if you go in the other direction, there’s a Total Wines Warehouse just 4 miles away. And, for the people who are really in the know, there’s always that Two Buck Chuck bottle of wine at Trader Joe’s just 8 miles away from the house under consideration.
2) Subterranean Garages – sure the super-wealthy might own an extra car or two…or four…or six. All those cars certainly make a driveway untidy. And who wants to have a giant garage sticking out on the landscape.
No, the new trend is in subterranean garages. You know, like Batman.
So, the properties most agents are going to be showing won’t have a subterranean garage with a secret exit through a cave. In fact, the properties they show probably won’t even have room for more than two cars.
But with SpatialMatch, you can show other transportation amenities. Perhaps it’s an urban location. With SpatialMatch, you can point out the parking garages in relation to other properties.
Or maybe the property is in a suburb and is close to a rail station or a bus stop. Walking distance would be a huge plus.
If not, perhaps use SpatialMatch to point out where the commuter parking lots are located. With today’s crowded highways, most people don’t care if they don’t have six cars, they don’t even want to drive one car to work. Mass transportation nearby could be a million-dollar amenity.
3) Super-Purification Systems – yea, the super-duper rich don’t want to breathe ordinary air. They want purer air. So they are looking for homes with mammoth air purification systems.
How about this for a great air purification system? A park. That’s right, using SpatialMatch an agent can point out all the parks and green spaces within close proximity to a property. Here’s a bonus to point out – that park fresh air doesn’t cost six-figures to install. It’s 100% fee.
4) Hobby Multi-Purpose Rooms – while most people have a room with a workbench, the super-rich insist on “hobby rooms.” That’s an easy one to promote. First of all, that’s a fancy word for an extra bedroom or den.
If during your discussions you find out that your home prospect is a scrap booker, a knitter, a painter, whatever, you can point out the local of local hobby stores or superstores such as Michael’s or Hobby Lobby.
5) Extra-Long Driveways – well, there’s not much an agent can do here with your average 2,500 square foot home. It certainly is not going to come with a 2,500 foot long driveway, as the super-rich are now seeking.
So what. With SpaitalMatch you can pile on plenty of other amenities: Maybe great schools. SpatialMatch has a ton of data about schools. Fantastic restaurants. Plenty of things to do: yoga studios, YMCAs, golf courses, book stores.
Hopefully by now you get the idea. A home buyer doesn’t need a $30,000,000 home with all those amenities to be happy. With an inexpensive tool such as SpatialMatch, you can display a wealth of positive amenities that will make any home buyer feel as though they struck oil in their decision to choose you as their broker or agent.
