With SpatialMatch search, you can compete with “10 Best Neighborhoods” in the country

Realtors in some cities must be salivating over a recent article in USA Today about “10 Best Neighborhoods That Tourists Haven’t Found Yet.”

Imagine being an agent with listings near Austin’s East Side or Brooklyn’s Cobble Hill or Orlando’s Ivanhoe Village.

Show a buyer the article and the homes will practically sell themselves.

Now imagine you are a broker or agent who is not located near one of these neighborhoods. Don’t despair.

With the help of the real estate SpatialMatch neighborhood and lifestyle search mapping technology, you can create your own “Best Places” promotion.

The neighborhoods mentioned in the USA Today article all seem to possess the same traits – trendy restaurants, artsy shops and galleries, places where artists and musicians hang out. Maybe even a cool museum. Heck, maybe just a cool outdoor sculpture or two.

(Hint: if you don’t have a place like this in your neighborhood, get the community development people to buy some artwork from a local artist and start creating a trendy place. Art attracts).

Every town has a place like this. Every town has an area with a “bohmenian” panache to it. If you don’t have an area like this in your neighborhood, certainly you have a place in your neighborhood that fits this criteria.

A used record store. A used bookstore. A cafe (not Starbucks) where people play guitars at night. A cool restaurant (not Benigans) where people like to hang out.

Now that you found your target “hipster places tourists would check out,” now it’s time to market it.

SpatialMatch makes this process very easy while at the same time provides a way to make the impact powerful and persuasive.

For example, using the SpatialMatch comprehensive IDX, you find a home that fits the needs of Mr. and Mrs. Todd and Mandy Buyer, an attractive, young professional couple.

Maybe it does not fit all of their criteria. Perhaps the backyard is too small, the house is a bit out of their budget, the garage only houses one car.

You feel you might lose them on the deal.

Here’s why SpatialMatch is the ultimate real estate marketing machine.

You happen to know that a very hip, trendy, hard-to-get into eatery, Joe’s Rib and Blues Joint, is just down the street from this property. Don’t tell them this. Show them this.

On SpatialMatch, right where you pulled up the home information, pull up the map and the Restaurant search and point out to them where Joe’s is located relative to the property. With the distance sliders, you can point out the actual distance.

Heck, with the satellite imagery, you can show them an overhead view of Joes, complete with the outdoor barbecue pit.

Now throw in the artillery. Mention, how, “Man, do I loves those ribs” or “That place has the coolest music on Friday nights” or “When I have friends who visit from out of town, I always take them to Joe’s for dinner.”

Talk about salivating. If Joe’s is truly that great of a place, you will practically be able to see the young couple licking their chops at the prospect of being so close to this heralded landmark.

Do it with any attraction. That great gallery down the street. The minor league stadium a half-mile away (that would certainly make a powerful overhead illustration). The waterslide park. The outdoor band shell.

Don’t read about the “10 Best” areas and get bummed out.

Embed the FREE SpatialMatch neighborhood search tool on your website and start marketing the “10 Best” places in your area.

Austin, Boston and New York have nothing on you. You will have the right tools to show the right places to get your buyers in the right frame of mind. (This is a winning strategy you can show sellers as well and will set you apart from the others).

To read the USA Today article, go here.

To get the powerful SpatialMatch data widget on your site, click here.