Win the battle for buyers and sellers with the latest real estate technology

If you watch the History channel about famous battles, you might notice that many times it isn’t who has the most troops who wins, but it’s some form of new technology that actually makes the difference.

Crossbows could fire an arrow 350-400 yards, better than a conventional arrow.

Chain mail could lessen a deadly blow from a sword. But next came body armor that could stop a sword. To fight an army wearing body armor, someone developed a large hammer you could swing at their opponents.

Catapults became cannons, cannons became missiles, missiles became smart bombs.

What’s this got to do with real estate?

Well a smart fellow by the name of Andres Maurois once said: “Business is a combination of war and sport.”

Now, we all know war is a serious, tragic event and certainly no one wants to conduct their business as if they are at war. You will end up in a bunch of trouble.

On the other hand, if you take business lightly, as if you were playing a friendly game of badminton in the backyard, you are not going to last long either.

The key point here is that history has demonstrated that conflicts are won with the best technology, whether on the battlefield or in the marketplace.

Seen the price of Apple stock lately?

What have you done to your web site to make it more competitive? What sort of IDX technology are you using to showcase homes in your area? Is it outdated? Dull? Missing information?

One technological advancement you might consider is the state-of-the art SpatialMatch IDX AND Lifestyle search engine.

It’s a beauty. First of all, design-wise, it’s colorful and intuitive. Data-wise, it’s not only packed with all the latest home listings, but it also provides an enormous neighborhood database as well, so you can see where a home is located in relation to certain amenities a home buyer prefers.

For example, Mrs. Jones is not sure about House A or House B.

But she loves her Starbucks and her art classes at the community college. With SpatialMatch, you can show her how House B is located right down the street from a Starbucks which she can grab on her way to attend classes nearby.

Sold!

Use this technology as well to convince sellers how you are going  to market their property and their relative proximity to all these great locations.

The real estate agent down the street probably has an outdated home search tool, the equivalent of a little red wagon with a water pistol.

With SpatialMatch embedded on your site, you’ll have a tank/F16/nuclear-powered sub.

They say a person who is an expert swordsman is called a “strategist.”

What’s going to be your strategy to capture more buyers and sellers this year?

Arm yourself with the latest IDX technology. That’s how battles are won.

To see SpatialMatch in action, click here. To see how Home Junction can provide you with a WordPress site to give you an edge on search engines and promote your SpatialMatch search engine, click here.