Why WordPress is great for real estate in one word – speed

How fast are you?

No, I’m not talking about a foot race. There comes a point in your life where your own kids or the neighborhood kids can outrun you and your days as a sprinter are over.

But that doesn’t mean you can slow down.

If you are in business, especially the real estate business, speed can be very rewarding. But just like buying the right running shoes, owning the right type of website can make all the difference.

For example, say you notice there is a bit of activity suddenly taking place in a local neighborhood. Or, a new subdivision just broke ground. There are people moving out or people looking to move in. Perhaps there’s a new school being built or a corporation expanding into the local office park.

Bottom line – the location is hot.

The challenge is, your website is not.

You have the same clunky website you’ve had for the past five years.

You can add a page, as soon as you can reach the webmaster who always seems to be out mountain biking. Or maybe you can write a little article about the neighborhood and post it on your site.

That’s not going to cut it.

In today’s competitive internet culture, you need to move quickly and build relevant pages quickly.

That’s why you need WordPress. It’s recognized as the simple platform for creating great search engine results and giving YOU more control over the content.

HJWebsites.com, part of Home Junction Inc., creates WordPress sites for real estate professionals.

“After understanding all the choices available out there in the real estate industry, we knew that WordPress’ ability to easily create pages full of new content was important to brokers and agents,” said VP Grant Gould.

With WordPress, you can literally have web pages chock full of new neighborhood content in less than an hour. An hour.

Can agent X down the street do that?

WordPress Content Management System is so simple, it’s basically a blog site. However, you don’t  just have the ability to post relevant text and photos quickly, you can also optimize those particular pages for the searches you think people will conduct for your target neighborhood.

You can add title tags, a meta description, meta keywords and other tags all containing the specific keywords related to that one neighborhood.

That’s the stuff that Google, Yahoo and Bing search engines are looking for on your pages to determine where they will rank you.

Now, there’s a whole lot more you can do for your WordPress site. For example, there are 17,000 plug-ins, a bunch of them geared for real estate.

We’re not going to go over all of them in this blog. That’s where HJWebsites can help you out.

We just want you to come away today with one thing in mind – speed.

As business guru Guy Kawasaki said, “How fast you are moving is more important than where you are.”

In terms of marketing, WordPress gives you the ability to become a sprinter again, the fastest one in your neighborhood.

For a free booklet on how you can gain better SEO for your site, click here.

If you would like someone from HJWebsites to call you and discuss how you can gain an edge in your marketplace with WordPress, go to www.hjwebsites.com