What Realtors can do to create their own personal brand to sellers

You are a brand.

Every business has a brand identity, whether they know it or not.

And as a real estate broker or agent, basically, that brand is you.

You’ve probably heard the term “branding” tossed about by the big marketers like McDonald’s, Nike or Coca-Cola.

The American Marketing Association defines a brand as a “name, term, design, symbol or any other feature that identifies one seller’s goods or service as distinct from those of other sellers.”

But as you know, there’s more to it than that.

A brand has personality. It creates a perception in people’s minds. Quickly.

Disney is more than just a brand for kids’ shows and amusement parks…it also stands for wholesome values and top-notch quality.

Apple is more than a brand for a box that sits on your desk…it also stands for cool design and incredible user-friendly functionality.

So do you brand yourself?

Here’s where the lifestyle search engine SpatialMatch can help you tremendously.

We’ve seen many agents position themselves as the “friendly” agent with the big smile who will work hard to sell your home. Ho, hum.

In this day and age, why not brand yourself as the agent who has the latest hi-tech tools that will maximize efforts to sell a home as soon as possible.

Show potential sellers your iPad presentation. Point out your Facebook Page with current market data and community news. Let sellers know you are well connected on LinkedIn and Active Rain.

Post a podcast on your site. Do a YouTube video.

Okay, you say, other agents can do the same thing. Many don’t. So you are already moving away from the herd.

Go further. With the SpatialMatch lifestyle search engine embedded on your site, you can point out how you are going to market that sellers property as more than just another structure with 3 bedrooms, 2 baths and a garage.

You are going to create a location-based promotion on SpatialMatch, pointing out all the fantastic neighborhood amenities that are nearby.

Using the map-based screen with distance functionality, illustrate how that seller’s particular home is close to Whole Foods, the best steakhouse in town, Starbucks, one of the best middle schools in the state, L.A. Fitness and the coolest independent bookstore in America. Whatever differentiates that property.

When you do that, in branding terms, this quickly creates an image in the mind of the seller that says “Hey, this agent is really on top of the latest in real estate sales technology…I want them selling my home.”

Emphasize all these hi-tech features on your site. On your business card. On all your sales materials.

As the old saying goes, you only have a few seconds to make a great first impression.

With SpatialMatch and other internet technology, you can create a strong brand – a brand image that says my office offers more than just a smile and a handshake. We go the extra mile and also use the latest state-of-the art tools to get your home sold fast and at the price you want.

Everybody knows what Apple’s brand is all about. What does your brand represent?

Here’s an interesting article about brand names.

For a demo of SpatialMatch, sign up here.

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