What are you doing to upgrade your real estate site in 2014?
How often has this happened? You do your research and you buy what you believe is the best smartphone/tablet/laptop on the market.
After you have the device at home for a few days, you notice a headline on a news site “Introducing the BEST new smartphone/tablet/laptop on the market.
Arrgh. Everybody loves to upgrade. And if you haven’t figured it out by now, everything is continually being upgraded. You might have the latest next big thing but guess what, it could be better.
Same goes with your real estate website. The new year is coming, what are your plans to upgrade?
You could start by adding the next best thing in real estate map-based search to your web site – SpatialMatch.
One of the biggest trends to surface lately is the ability for websites to process BIG DATA. Google is not only mapping the entire world, they are recording photos of practically the entire world. They have cars driving down EVERY street in the world.
They even have people with backpack cameras walking along the entire coast line of Florida and documenting every beach. And, then there’s Google Earth – satellite photos of the entire globe.
That’s a lot of data. And what’s even more incredible, is that Google provides all this to consumers for free.
So in 2014, you should be taking advantages of all these incredible strides in easily processing huge amounts of data.
SpatialMatch has a huge amount of relevant hyper-local data. Data that you can provide FREE on your website by simply embedding a data widget.
That data includes more than one hundred layers of local businesses, schools, roads, parks, hospitals, municipal boundaries, etc.
That data is comingled with real estate data – an IDX that pulls in the latest MLS listings. Data on New Construction or Recent Home Sales.
And after all, what is real estate but location, location, location. All this relevant data is integrated with a map.
A real estate agent or broker cannot only pull up MLS listings, but can show where that listing is located.
Where that listing is located relevant to the nearest middle school, or the closest grocery store or the best sushi restaurant in town.
The one thing about upgrades is that web designers and developers are continually looking for ways to make the consumer experience better.
What good is having a massive amount of data if a consumer can’t process it – search through it – find specifically what they are searching for?
SpatialMatch is user -friendly. An agent does not have to show people how to use it – home buyers can find the technology on a real estate site and condcut their own searches
And save those searches.
Take note. It’s going to be 2014 soon. In this days and age, a website that hasn’t changed in three years, two years, heck even one year, is going to go the way of those AOL discs that once covered the planet and thankfully have disappeared.
Your prospects are going to disappear if you don’t upgrade your site. SpatialMatch is one easy way to do that.
