Does Your Website Only Engage “Ready-To-Buy” Home Shoppers?

If so, you are missing a tremendous opportunity.   Studies suggest that the average consumer searches for real estate for more than a year before contacting a Realtor.   What are they doing for that year?   Are they seriously searching for properties this early in the process?  Are they researching other information, like schools, neighborhood info, lifestyle amenities and more?  This is vital information, and you could know all of it!

So, the question is:  does your website satisfy early-stage consumers and capture them as leads?  I’d guess that 95% fail this sniff test, because they don’t provide the relevant, early-stage information that consumers are looking for.  If your website falls into this category, then you are losing potential business, plain and simple.

Some agents and brokers have already begun to address this issue.  The Good Life Team and Maxsell Real Estate are great examples, as both have invested a lot of time and money into appealing to consumers across all stages of the search process.  They are highly relevant on a hyper-local level, as well as informative, fun and entertaining!

Another low-cost option is SpatialMatch.  This new plug-in widget enhances your website with lifestyle search, in-depth community research, and free AVM (home value reports) capabilities.

To learn more about SpatialMatch, sign up one of my FREE weekly webinars.