Use website to appeal to human need for curiosity
“The first and simplest emotion which we discover in the human mind is curiosity.” – Edmund Burke
“Curiosity is one of the most permanent and certain characteristics of a vigorous intellect.” – Samuel Johnson
“Curiosity is one of the great secrets of happiness.” – Bryan H. McGill
We could go on and on with great quotes of curiosity, but that’s probably not necessary.
Because most people, especially real estate professionals, get it.
And with a real estate map search tool such as SpatialMatch, you can tap into the average person’s desire to learn about the new, the amazing or the interesting.
Here’s one example related to real estate.
CBS MoneyWatch recently ran a story on the “10 Most Expensive Homes in America.”
Who wouldn’t click on that link?
Come on, you gotta take a peek.
If you did, you would learn that the most expensive home is not in Beverly Hills. It’s in Greenwich, CT.
The Copper Beech Farms home is appropriately named because it basically covers a farm with a 1800 foot driveway, 12 bedrooms, nine bathrooms and its own clock tower, naturally.
Throw in miles of shoreline and you got a $190 million property.
How about the costliest apartment in New York City?
It’s located in The Pierre Hotel and not only takes up the 41st floor, but the 42nd and 43rd as well. That’s how you get rare 360-degree views and a price tag of $125 million.
Coming in a close third with another weird name just like the first home is Big Homer’s Pond – a modest 5,600 sq. ft. home with just four bedrooms and a $118 million price tag.
Why the high price? Well, you might want to count the 314 acres of oceanfront property in secluded Martha’s Vineyard situated next to a 630-acre wildlife refuge.
What’s ironic about an article such as this one is that even if people had the money, they certainly wouldn’t spend it on homes like these.
I mean come on, nine bathrooms? Do you know how many guests can mess up nine bathrooms just with a toothbrush?
Or 314 acres of oceanfront? What happens when a whale washes up onshore? You’re going to have to go out there and drag the darn thing back in the water all by yourself. (Maybe you can get the gardener to help you, if he can swim).
And three floors for an apartment in NYC? If you’ve got teenagers, you are not going to want to be that far removed from where they are and their friends and whatever mischief they will be getting into.
So yes, the point is not the price. It’s stirring up curiosity within your marketplace.
With the SpatialMatch real estate map search tool embedded on your site, you can pull up listings for these properties (if they are public) and promote them in your blog, Facebook page or Twitter feed.
Or, you can do a mini-article about the priciest homes in your neighborhood. Or the largest. Or the most unusual.
Since the data widget also contains the location of every business, school, park and other amenity in your area, you can create a list on just about anything – best places for coffee, best places to jog in the morning, best consignment store whatever.
It’s marketing in the 21st Century. And it’s free.
If you want to draw attention to yourself, use SpatialMatch to draw visitors to your website.
You might not sell them a $180 million property, but who would want all that bother anyway?
Okay, we know you want to see it. Here’s a link to the 10 most expensive homes article.
