Use SpatialMatch neighborhood search tool to overcome buyers’ remorse

While there are a barrage of articles and blogs flying around the web every day about real estate, it’s rare you see one which mentions one of the core actions taking place around every transaction.

A person has to make a decision to buy a house.

That’s a huge decision. As we know, the biggest  financial  decision a consumer will probably make in their lives.

And since we’re dealing with humans, there will be those who regret making that decision.

Buyers’ remorse – how do you help people cope with it?

One tool you can use is neighborhood and lifestyle amenities search engine.

A professional real estate broker or agent follows up after the sale and if they are truly professional, do not want to leave their customers dangling with grief after making such a huge financial (and let’s face it, emotional) commitment.

That’s just not good karma. And at some point, that customer could turn on you and come up with some crazy justification for thinking perhaps you persuaded them to make this bad decision. And there goes a valuable, potential referral.

Two real estate agents in Long Island. Larry and Sheila with Charles Rutenberg Realty in Plainview, NY, have come up with a few suggestions. And if anybody is working a tough crowd, a New York market would probably  qualify as one of them.

They suggest you sit down with the buyer and go over the basic rationale behind their decision.

a) The house fit your criteria. c) You chose this over the others for a reason. c) There are features here that excited you about the property.

Very solid and logical.

In regard to the last premise, this is where SpatialMatch’s map-based neighborhood real estate search tool can be of huge value.

Do some research before you meet with them. Go to SpatialMatch and find all those local amenities that you know the buyers were interested in. Or great ones they didn’t realize were nearby.

Schools? Point them out on the colorful map in relation to the home they purchased.

Perhaps they love Italian food, or sushi, or cool coffee shops. Maybe she is into yoga, he’s into weight-lifting. See here, look how close these places are to your lovely new home.

Do the buyers realize there is a fantastic park nearby? Or there’s a dog-friendly park around the corner? Or there’s a huge jogging/bike trail a half-mile away?

You can show them all of these fun locations with SpatialMatch.

Pile it on. Pull up one amenity after another. It doesn’t matter that other properties they considered are close to those spots as well. You want to assure them they are in a great location NOW, so why bother second-guessing themselves.

All great salespeople know this golden rule – much of the sales process takes place AFTER the sale.

Buyers’ remorse is not an easy thing to overcome. We are usually talking about a significant amount of money here, a substantial number of years in one particular structure, surrounded by a neighborhood they will call their own.

Give yourself the right tools to help with buyers’ remorse. Add the SpatialMatch lifestyle and neighborhood search engine and map to your website.

There’s no cost to you. But it can help you avoid the cost of an unhappy customer – someone you know made the right decision, and just needs an infusion of little local data to get them back into the right frame of mind.

To read the Larry and Sheila’s blog, click here.

Click on this link to get your FREE SpatialMatch real estate map-based neighborhood search tool.