Use lifestyle marketing post cards to dig out more listings
It’s a great feeling. As a real estate broker or agent, you are in a market where buyers are swarming to your door. Picking up houses as fast as you can list them.
To get more inventory you send out a postcard to a neighborhood you are farming. The mailing declares: “We have buyers. It’s a seller’s market in your neighborhood and people are generating top dollar for their homes.”
Sweet, right? Well, as a seasoned real estate professional, you realize it’s not Christmas every day of the year. Things change. The market fluctuates.
The pros know this. Now, take a down year. Whoa. Things are tight. Got to dig deeper to get those listings.
Like any “digging” scenario, whether it’s for gold, oil or a hot new stock, it’s important to have the right tools. Same with real estate.
You might not have a buyers’ market taking place right now, but what about creating a “lifestyle” buyers market?
Send out a mailer, as usual, but this time show potential sellers you are marketing homes in their area for their lifestyle value.
You are doing this to entice those sparse but valuable buyers to come out of hiding and grab up a property in their neighborhood as opposed to properties across town.
You can back up that assertion by using an image from the SpatialMatch lifestyle search tool embedded on your site.
Here’s an example below. We took a home for sale that is located near Doral Golf Resort and Spa. You might have heard of the place. It’s where once a year a few fellows named Tiger Woods and Phil Mickelson get together and knock a little white ball around for a prize, well, somewhere north of a million dollars. We show the distance radius from two country clubs of one mile.
That’s gonna raise the antennae of golf enthusiasts. And the way you display this lifestyle search component is going to raise the interest of potential sellers. They will see you have the latest, coolest technology. That you have access to the best real estate tools. You walk the talk.
With SpatialMatch, you can easily create this image for sellers with any lifestyle amenity – joggers, horse lovers, boaters, whatever.
It’s a new, 21st century way to market properties. An approach that will be appreciated by today’s demanding buyers who want more out of a home than just a structure, a driveway and a lawn. They want an area that supports their interests as well.
Did we just get your attention?
That’s going to happen with home sellers as well. You can take it from there…
To learn more about SpatialMatch, go here.
