The glory of alternative traffic routes
This was the situation this past holiday season. You still had to buy gifts for family and friends.
So you think, well, I’ll just hop in the car and stop by the mall to pick up a few things after I drop off my dry-cleaning and wash the car.
Thirty minutes later, as you are inching towards the intersection, after sitting through your THIRD red light, you realize – everybody in town had the same plans that day!
Let’s face it. Roads are congested and appear to be getting more congested every day.
And guess what, ain’t nobody building more roads either.
Everybody drives. Everybody, including fresh-faced 17-year-olds, have their own vehicles. All these cars are clogging up the arteries.
Location and the availability of alternative routes in a crowded area certainly offer a value proposition to any property.
And there’s no better way to display those alternative routes than with the real estate map-based search tool SpatialMatch.
With SpatialMatch, you can display Homes for Sale pulled from local MLS listings right onto a map.
That map is backed by an enormous database of streets, roads, highways and municipal boundaries.
It’s all chock full with thousands of local businesses, schools, parks, hospital and other locations.
Take Property A, for example.
Mr. and Mrs. Homebuyer love the property. Kitchen is huge, den has an enormous picture window and the yard has enough room for a small Woodstock.
But they’re hesitant. They’ve driven to the property a few times and seem to hit the road at the worst times. They get stuck at lights. They get stuck at drawbridges. They need to make a few U-turns to get where they want to go.
They’re exasperated with the traffic. They’re frustrated.
If you’ve done your homework as the hyper-local expert, you know there are alternative ways to get around the neighborhood.
What’s great about SpatialMatch is that you can pull up the property on map on your real estate website and actually draw lines outlining the alternative routes.
See here Mr. Buyer, if you take this back road and make a left here, you are literally ten minutes from the golf course.
Look here Mrs. Buyer, if you want to take that yoga class every other day, you can drive down this street, down these few side streets, and bingo, there’s a great yoga studio.
Whoops, not sure about the house now. But love the area.
Okay, Mr. and Mrs. Home Buyer, we can pull up several homes on SpatialMatch and show alternative routes for all of them.
And we can save each individual search.
Or email the pages to friends and family.
Or post on Facebook to get feedback from friends.
When people consider buying a property, a million factors are calculated in their minds.
Put a positive spin on certain key factors. Paint a picture of the buyer NOT sitting in a car in a traffic jam. That’s just one more thing SpatialMatch can do to drive home a closing.
