Tech Savvy Agent SpatialMatch
How to become a “helping professional” agent to overcome negative impressions
It’s horrendous what one TV news clip can do to an industry.
We’re talking about the recent ABC News story on real estate professionals that was beyond over-the-top when it came to defaming real estate brokers and agents.
As one blogger said, the National Association of Realtor needs to do some... Read More
How ready are you when a company opens or relocates?
One major discussion that has taken center stage in this presidential election concerns jobs.
And one thing that real estate professionals do well is to keep their ears to the ground for the sound of economic development in their area.
When a new manufacturing plant opens up (they are in some southern states) or when a company relocates their headquarters it means one thing to a broker or agent – people are going to be buying homes, quickly.
There is a battle going on between states, even counties, for economic development. They have departments devoted solely to... Read More
How to glow when "Googled"
I read an interesting blog the other day from a real estate agent who held an open house.
She met a nice young couple who toured the house and then came back and spoke with the agent.
“Yea, we Googled you,” they said, apparently happy with what they found.
Googled... Read More
How to glow when “Googled”
I read an interesting blog the other day from a real estate agent who held an open house.
She met a nice young couple who toured the house and then came back and spoke with the agent.
“Yea, we Googled you,” they said, apparently happy with what they found.
Googled... Read More
When it comes to personalization in real estate, how "sick" is your website?
I thought about this the other day while I downloaded an app on my smartphone. There’s a major underlying shift taking place with consumers.
Take iPhone apps for example. Okay, you might enjoy photography apps, someone else might like games and someone else might prefer weight loss... Read More
When it comes to personalization in real estate, how “sick” is your website?
I thought about this the other day while I downloaded an app on my smartphone. There’s a major underlying shift taking place with consumers.
Take iPhone apps for example. Okay, you might enjoy photography apps, someone else might like games and someone else might prefer weight loss... Read More
Data is “lighter these days” so load it up on your real estate website
While there is always the usual amount of bad news going around, there was one major bit of great news recently that few people seemed to notice.
And this bit of news has implications for anybody who owns a website.
IBM just announced the launch of their Sequoia BlueGene Q supercomputer and its stature as the fastest... Read More
Data is "lighter these days" so load it up on your real estate website
While there is always the usual amount of bad news going around, there was one major bit of great news recently that few people seemed to notice.
And this bit of news has implications for anybody who owns a website.
IBM just announced the launch of their Sequoia BlueGene Q supercomputer and its stature as the fastest... Read More
Is WordPress just for private bloggers? Just ask GM, EBay, Forbes and CNN. It’s also perfect for real estate
If you are in the real estate biz, there may be a misconception floating around about the web platform WordPress.
Because it’s free and used by some 500,000 bloggers, first impressions might be that users are mostly moms sitting in kitchens venting about husbands and kids and sharing their feelings.
That perception could be detrimental to you.
Because, WordPress is more than a personal blog site. There’s a major reason why there are 74 million WordPress-powered Web sites out there, many used by major businesses.
For proof consider this:
Several... Read More
Agents on “Million Dollar Listing” emphasize “lifestyle” and you should too
Have you ever watched Million Dollar Listing? It’s a show on the Bravo network where three 30-somethings sell real estate in Malibu and Hollywood.
With their luxury cars, weird haircuts, and super-wealthy clients, this almost seems like a fantasy reality show.
Their names are even trendy – Madison, Chad and Josh (what, no Biff?).
I watched it the other day and almost fell off the couch when one of the young men proudly declared, “I don’t sell just real estate. I sell a lifestyle.”
Like nobody, including the rich, has ever... Read More
Agents on "Million Dollar Listing" emphasize "lifestyle" and you should too
Have you ever watched Million Dollar Listing? It’s a show on the Bravo network where three 30-somethings sell real estate in Malibu and Hollywood.
With their luxury cars, weird haircuts, and super-wealthy clients, this almost seems like a fantasy reality show.
Their names are even trendy – Madison, Chad and Josh (what, no Biff?).
I watched it the other day and almost fell off the couch when one of the young men proudly declared, “I don’t sell just real estate. I sell a lifestyle.”
Like nobody, including the rich, has ever... Read More
Facebook is everywhere and you should be too
Here’s a parlor game.
Try to name all the things that have become “ubiquitous” in your life.
Ubiquitous is defined as “seeming to have the ability to be everywhere at once.”
Cell phones – sure. Starbucks – almost. Facebook – definitely.
You got to admit, every company would love to have the incredibly free promotion of its product that Facebook enjoys.
Companies that pay top dollar to advertise on the web, in newspapers and magazines AND on television are all adding a note that says something to the effect... Read More
You can now be the source of custom maps for home buyers
The deejays on the radio posed an interesting question the other day: “What are some of the items you used five years ago that you don’t use today?”
The pay phone is one. I challenge you to find one. They’re all gone. Phone books are going by the wayside. Record stores are rare these days. Video rental places like... Read More
Turnquist Partners shows high-tech commitment to agents and clients
Some real estate companies say they support their agents with the latest technology and some real estate companies put it right in their mission statement.
And right on the home page of their web site.
Turnquist Partners, based in Austin, TX., is one of those real estate companies that walks the talk.
“Our business philosophy embodies a commitment from our associates to provide the highest degree of knowledge and expertise needs to meet our clients’ real estate needs,” states their web site. “Sales associates are provided with state-of-the art computer... Read More
Buzz starting to build about SpatialMatch’s neighborhood/lifestyle search tool
It’s all smiles around the office this week as we received a tremendous boost for SpatialMatch with both a plug on national TV and coverage by a leading real... Read More
Buzz starting to build about SpatialMatch’s neighborhood/lifestyle search tool
It’s all smiles around the office this week as we received a tremendous boost for SpatialMatch with both a plug on national TV and coverage by a leading real estate technology columnist.
We’ll start with TV. A Fox Business reporter interviewed Joseph Vranich, a business relocation coach, about how businesses are... Read More
The great debate – how Realtors should promote themselves on Facebook. Got ideas?
Last week we ran a blog with some tips for Realtors on how they should use Facebook to promote their business. It elicited quite a few comments, many of which were posted on Linkedin groups.
There are a few items up for debate concerning the use of Facebook and we thought we would continue the conversation.
First, we’re still hearing from some in the biz that Facebook is useless. Well, we hope to change the mind of those folks y saying... Read More
