real estate data

Realstir Takes Innovative, Consumer-Focused Approach to Traditional Real Estate Websites

When it comes to those large real estate portals, sometimes it appears as though the model is not fully optimized for the benefit of the consumer or an agent.

Here’s why.

Consumers have difficulty getting all the information they need unless they fill out a lead form or call an agent first. Agents get shut out of areas because they are not paying enough.

Realstir is out to change all that. The San Diego based company is taking an entirely new approach to the real estate marketplace. They want to give... Read More

Rents are on the rise – how to create more home buyers

Rents are going up. Interest rates are still low. What a perfect combination to create more home buyers.

But, with every silver lining sometimes there is sort of a cloud. And ironically, it’s the “cloud” which can help real estate brokers and agents in this situation.

The cloud we are talking about is a massive neighborhood and MLS database combined with a real estate search tool that real estate pros can embed into their site.

There is no need to gather all the hyper-local  data yourself.... Read More

How real estate brokers and agents can create their own mini-Inman News

Inman News is the no. 1 real estate website in the US with nearly 500,000 visitors per month.

But what if you as a real estate agent could create the most popular real estate news website in your town? Wouldn’t that be great (and rewarding financially)?

It’s not as hard as you think.

Just like any news site, you need a source of information. The great thing about technology today is that you don’t need to hire reporters or researchers to find, gather and correlate tons of hyper-local data.

There are real estate information... Read More

Change buyer’s remorse with a fact-based big data real estate map tool

For all the endless emphasis today on social media, there’s one old-fashioned form of social media that’s a top priority for real estate brokers and agents but now there’s a new way to make it successful.

That’s the word-of-mouth referral. A survey of 2,000 home buyers sheds new light on how important it... Read More

Use local real estate data to become big in a small micro-niche

The famous CEO of General Electric Jack Welch is credited with turning that company around and turning it into the international powerhouse that it is today.

Welch  had a background as an engineer and possessed a great ability to take things apart and break them down into their basic elements.

While GE had splintered off in a million different directions, he basically made the decision that “we are not going to get into the market unless we can be No 1 or No. 2.”

You can apply the same principle to real estate. And you can use hyper-local data and... Read More

When it comes to investments, Real Estate is No. 1

After years of struggling with bad news, Gallup just conducted a poll which should be taped to the proverbial refrigerator of every real estate broker and agent.

In a survey conducted in April, Americans said they consider real estate to the be best place for them to invest their money.

It was followed by Gold,... Read More

According to a recent study, parks are perks more than ever

Sometimes it can be just difficult to sell a home.

But there is one old neighborhood amenity that has a new reason to be considered as a great marketing tool, according to a recent study in Britain.

What’s this marketing phenomena? Green spaces.

According to the results of a five year study, people who live near green spaces tend to have better mental health.

Simply put, green spaces are something you want to promote when showing properties and there is a tool, SpatialMatch, which enables you to show MLS listings on a map, alongside... Read More

Real estate data is valuable. Explaining the data is priceless.

One of the beauties of real estate data is not the data itself.

It’s the interpretation.

And for the savvy real estate broker and agent their analysis of data can be rewarding. And it can be kind of fun.

Let’s face it. Raw data is basically numbers.

The real value is in... Read More

Don’t just add big real estate data, add “better” data.

Right now one of the buzzwords in real estate is the use of big data.

Data about home prices, market trends, taxes, etc.

There are providers such as Home Junction that can easily and quickly supply this data to any real estate broker or agent.

But one way to look at adding any data to your site is to not only consider big data, but “better” data.

For example, say you have a listing of local schools on your site.

That’s basic data.

What if you had more detailed information?

– School enrollment

– Number of... Read More

Realtors can use “big data” without a big risk

The world of technology and big data took a big leap backwards recently when a group of hackers stole millions of pieces of credit... Read More

Use hyper-local data to counteract the low-ball offer

In real estate, one thing that is as inevitable as people putting on their shoes in the morning is the arrival periodically of a buyer with a low-ball offer.

Here you got Mr. Thinks He’s A Tough Negotiator looking at homes with interest while tucked in the back of his mind is a conspiracy to come in with a... Read More

How to use a mouse to promote a property

Many seasoned real estate professionals will tell you they’ve seen it all.

But they probably never saw a marketing plan built around using a mouse as a promotion.

That’s exactly what the Tuscany Preserve project plans to do.

Of course, this is not any ordinary mouse. It’s Mickey Mouse.

Most mice are repellent. This particular rodent has incredible drawing power.

And what Tuscany Preserve developers are promoting is the fact that a new highway and rail line are going to be built near their property which will allow easy access to... Read More

How real estate data can change perceptions

Came across a real estate blog the other day that had a simple message but was really a lesson in the “hot” new trend of providing “big data” for real estate websites.

Massive amounts of data that is now offered by companies such as Home Junction Inc. that the average broker or agent can now easily display on... Read More

Sometimes a condo doesn’t come with $50MM in amenities

When you look at the breath-taking photos of the Faena House Penthouse located in Miami Beach, you see how the property could virtually sell itself.

It’s a 18,253 sq. foot, two-story modern-day  palace with a 70- foot infinity pool.

As for location, the penthouse offers panoramic views of the Atlantic Ocean, Indian... Read More

Data can bring home buyers back to reality

When it comes to reality real estate shows such as Million Dollar Listing New York you wonder how much reality is actually involved.