real estate agent tools
Put some muscle in those real estate links
There are links…and then there are links.
Imagine you are talking to a seller. He or she wants to know how you are going to promote their property.
Sure, you can send a prospect a link from your listings showing the usual beds, baths, blah, blah, blah.
Or you can tell the seller, that when you interview a prospect, you are also going to find out their neighborhood preferences and coordinate all this listing and neighborhood data together on your neighborhood and lifestyle search engine.
Then when you send that prospect a link, that... Read More
How Realtors can provide their own customized search engine
Few people know this story.
In the mid-1990s, two bright young men from Stanford University approached the founders of Yahoo and offered to sell them this cool new Internet search program they had created working late at... Read More
Successful Realtor who built his reputation as a hyperlocal expert adds SpatialMatch to site
David Dion of Solutions Real Estate knows all about hyperlocal. He built his real estate career on it.
Dion is one of the latest Realtor clients to incorporate SpatialMatch’s lifestyle search engine into his web site – appropriately named – Read More
How to generate new ideas for your hyperlocal real estate blog
They call it “Death by blogging.”
It’s the unfortunate time when a blogger drops their head on their keyboard in frustration because they have just run dry of ideas. In fact, studies show only 4% of people who start a blog are still... Read More
SpatialMatch adds IDX real estate listings to lifestyle search engine
Today is another huge milestone for SpatialMatch in particular and the real estate industry overall.
SpatialMatch now features IDX real estate listings along with our 104 consumer information layers of lifestyle search engine data.
How does this appeal to home buyers?
Follow these... Read More
How to create “buzz” about your real estate business
People who take the time to research products online are not only a great segment of the market because they tend to buy big-ticket items at a higher rate than other adults.
They also like to talk about it.
According to BIGresearch,... Read More
How to create "buzz" about your real estate business
People who take the time to research products online are not only a great segment of the market because they tend to buy big-ticket items at a higher rate than other adults.
They also like to talk about it.
According to BIGresearch, about half (47%) will give advice to others on what they found, compared to 29.4% of all adults who might tell others.
“Consumers who research products online appear to be more knowledgeable and eager to share information,” said Gary Drenik, of BIGresearch. “Because they are likely to tell a... Read More
How Realtors can use a neighborhood lifestyle search tool to enhance their SEO rankings
Eric Hempler is a smart guy.
Whenever anybody searches in Robbinsdale, Golden Valley, Crystal or New Hope and surrounding towns in Minneapolis for a school, Eric wants them to find him.
He’s not a teacher, administrator or school... Read More
Home buyers want more control over information and your job is easier when you give them the right tools
Have you ever read an article online, got riled up, and looked for a way to leave a comment, only to discover that 6,014 people already posted their opinion on that subject.
It’s hard to imagine the old days when the most... Read More
Location, location, location is being redefined by today’s lifestyle search driven buyers
What do short distance, safety, and time savings, all have in common? Answer: they are rewards of selecting the right location that meets my lifestyle for my next home search, and my last one. Let me explain:
This is going to sound strange. But the best thing I liked about my old house was not the architecture, or the swimming pool, or the atrium in the kitchen.
It was the fact that the house was located 1/2 mile from a movie theater.
Hey, I love the... Read More
Location, location, location is being redefined by today’s lifestyle search driven buyers
What do short distance, safety, and time savings, all have in common? Answer: they are rewards of selecting the right location that meets my lifestyle for my next home search, and my last one. Let me explain:
This is going to sound strange. But the best thing I liked about my old house was not the architecture, or the swimming pool, or the atrium in the kitchen.
It was the fact that the house was located 1/2 mile from a movie theater.
Hey, I love the... Read More
Your lifestyle is what I say it is! Oh really?
Did someone ever tell you about this great, must-see “art” exhibition appearing at the local museum? So you traipse all the way down there, pay your admission, look at the piece and think: ‘Wow. This really is a piece of garbage. What were they thinking?”
We all know that “Art” has a different meaning to everyone. So do other... Read More
When providing real estate information to home buyers, half the equation is how you present it
I’m sure by now you’ve heard the phrase kids use when their friends are telling them the intricate details of what happened last night, or whose boyfriend did this, or what was contained in that text message.
They’ll turn their heads away and say, “Whoa, TMI.”
If you think kids are suffering from Too Much... Read More
SpatialMatch is the first neighborhood search platform to feature Facebook Share technology
This week marks the release of the movie, “The Social Network.” It’s the story of how some college kid created a program to help students find a way to hook up with one another, and a few years later 500 million people joined the party.
You guessed it. The movie is about Mark Zuckerberg and social gathering phenomenon we know as... Read More
Top real estate blogs we like and hope you do too
It’s easy nowadays to write a blog about real estate.
All you do is go online to conduct some research, maybe take a side trip to check on how Lindsay Lohan is doing, get yourself a coffee, turn on the tube to see today’s weather, wonder how anybody can watch Jerry Springer, take a nap, call a friend, feed your farm and then Bam!, several hours later you... Read More
How Realtors can work their way into hyperlocal news sites
Remember that song “Everybody is doin’ a brand new dance now. Come on baby, do the locomotion?”
With all the big players jumping into the hyperlocal content arena, it makes me think of a new version: “Come on... Read More
Specific strategies on how you can use SpatialMatch to retain early-stage home buyers
Last week we talked about some hyperlocal strategies to keep control of those early-stage buyers and avoid the horror of them traipsing off somewhere else and ending up with another company …and you lose the sale.
In today’s market, we highly recommend you put added emphasis on keeping in contact with the early-stage buyers. There’s so much competition out there, not just from other agents, but on the national level.
Now you have popular real estate sites including Google, Zillow, Trulia, and even Realtor.com which can pull those buyers away from you.
This is one... Read More
Having trouble keeping your early-stage home buyers? Read these three simple tips.
You are not alone! The How-to-Keep-Early-Stage-Buyers-Interested has perplexed Realtors forever. This will help.
First of all, in any business, it helps to have the right mindset. You must envision the prospect as a sale even if you believe that they are only uncommitted ‘looky-lous’.
Why? Because these early stage buyers could mean a mini-sweepstakes prize for you IF YOU KEEP THEM ENGAGED. They themselves may or may not buy a home, but you can be sure that they are talking to their friends about it.
Oh by the way, their friends may be getting ready... Read More
Buzz starting to build about SpatialMatch’s neighborhood/lifestyle search tool
It’s all smiles around the office this week as we received a tremendous boost for SpatialMatch with both a plug on national TV and coverage by a leading real... Read More
Buzz starting to build about SpatialMatch’s neighborhood/lifestyle search tool
It’s all smiles around the office this week as we received a tremendous boost for SpatialMatch with both a plug on national TV and coverage by a leading real estate technology columnist.
We’ll start with TV. A Fox Business reporter interviewed Joseph Vranich, a business relocation coach, about how businesses are... Read More
The great debate – how Realtors should promote themselves on Facebook. Got ideas?
Last week we ran a blog with some tips for Realtors on how they should use Facebook to promote their business. It elicited quite a few comments, many of which were posted on Linkedin groups.
There are a few items up for debate concerning the use of Facebook and we thought we would continue the conversation.
First, we’re still hearing from some in the biz that Facebook is useless. Well, we hope to change the mind of those folks y saying... Read More
Realtors: Use Facebook to establish yourself as the hyperlocal expert
I have to laugh. I recently saw an old comment from a Realtor complaining about Facebook.
It went something like this: “Facebook is useless. “It’s just a bunch of 18-22 year olds looking for the next hot party.”
That... Read More
At Inman conference, Realtors “get” the use of lifestyle search technology
For any person who has ever endured the challenges of exhibiting at a trade show, there is no better feeling in the world than when a visitor comes back to your booth for a second visit. And, they bring a colleague.
Our group came away from the San Francisco Read More
At Inman conference, Realtors "get" the use of lifestyle search technology
For any person who has ever endured the challenges of exhibiting at a trade show, there is no better feeling in the world than when a visitor comes back to your booth for a second visit. And, they bring a colleague.
Our group came away from the San Francisco Read More
SpatialMatch chosen as one of six presenters at leading real estate technology conference
This year’s Real Estate Connect conference starting Tuesday is incredibly exciting for SpatialMatch because we will be one of just six companies featured in the “New Kids on the Block” competition.
If you are in the real estate business and want to keep up with the latest technology, then you must attend this event sponsored by Inman News, the recognized and leading source of independent news covering all aspects of the business.
Thousands of people flock to the show every year, held appropriately in the birthplace of innovation, San Francisco.
According to... Read More
One of our customers nominated by Inman for Innovator Award
Wow. One of our customers is up for a major tech award.
Home Junction Inc., the creators of SpatialMatch, is proud to be one of the technology partners of The GoodLife Team, an Austin real estate brokerage selected as a finalist for one of the real estate industry’s most coveted awards, the 2010 Inman Innovator Award.
Since its beginning, the Inman Innovator Award has been recognized as the real estate industry’s most prestigious mark of excellence when it comes to the application of technology to the real... Read More
