real estate
Real Estate WordPress Themes Rules To Follow
When it comes to real estate WordPress themes there are many advantages. And then there are the minefields.
When the difference between a shoddy WordPress-based real estate site can mean the loss of buyers for million dollar homes or sellers for your target neighborhoods, you might want to invest the time to make the right choice.
Here are some of the do’s and don’ts when deciding on real estate WordPress themes:
First of all, be sure to find themes in the real estate niche. There is nothing clunkier or more time consuming (and will be more... Read More
Home buyers can automatically stay informed of real estate marketplace changes with SpatialMatch new Alert feature
I don’t know about others, but I had an experience once where a real estate agent just kept bombarding me with home listings.
Hundreds and hundreds of new listings. It was overwhelming. Took me forever to wade through all the info. In fact, it turned me off to the whole process and I never bought a house in that area.
SpatialMatch introduces a new feature that prevents losing customers by overloading.
This home Alerts feature makes it easier for buyers to follow the market for particular homes they want and easy for Realtors to... Read More
Put some muscle in those real estate links
There are links…and then there are links.
Imagine you are talking to a seller. He or she wants to know how you are going to promote their property.
Sure, you can send a prospect a link from your listings showing the usual beds, baths, blah, blah, blah.
Or you can tell the seller, that when you interview a prospect, you are also going to find out their neighborhood preferences and coordinate all this listing and neighborhood data together on your neighborhood and lifestyle search engine.
Then when you send that prospect a link, that... Read More
How to use the ‘Scarcity Rule’ and ‘Lifestyle Amenities’ to sell more homes
Would you pay $1.5 million for five cents? Someone did. In 1996, a coin collector paid that amount for a 1913 Liberty Head Nickel.
Real estate agents continually use the same principle which created the high purchase for this coin. It’s called the principle of scarcity. Expert
How to use the ‘Scarcity Rule’ and ‘Lifestyle Amenities’ to sell more homes
Would you pay $1.5 million for five cents? Someone did. In 1996, a coin collector paid that amount for a 1913 Liberty Head Nickel.
Real estate agents continually use the same principle which created the high purchase for this coin. It’s called the principle of scarcity. Expert Dr. Robert Cialdini calls it “the rule of the few.” To define this phenomena in simple terms, he says “the idea of potential loss plays a large role in human decision making.”
Sure, if you’re selling a unique house or... Read More
Somebody narrow down my property choices, please.
Remember that famous experiment where one group of shoppers was shown six different types of jam, while another was presented with 24 different flavors? Do you remember which group bought more jam? Were you surprised that it was the group with fewer choices?
The reason why can be found in an interesting book called “The Paradox of Choice”, where author
Does Your Real Estate Website Have a Leak?
It does if you are adding widgets or links that direct people to other websites. The portals derive much of their consumer traffic from the widgets that Realtors add to their websites. Most agents are aware of this, yet find themselves in a catch 22.
It’s one of those; “I’m damned if I do and I’m damned if I don’t” situations! If you don’t add the information widgets, the real estate... Read More
Does Your Website Only Engage “Ready-To-Buy” Home Shoppers?
If so, you are missing a tremendous opportunity. Studies suggest that the average consumer searches for real estate for more than a year before contacting a Realtor. What are they doing for that year? Are they seriously searching for properties this early in the process? Are they researching other information, like schools, neighborhood info, lifestyle amenities... Read More
How much data is too much?
A loaded question – how much data is too much?
What relevant data do you need? Do your families look for the same information when searching? Does that set of data follow a common thread? How many websites do your customers need to visit to satisfy their data search? What data could your site offer to set you apart from your competitors? If your clients could access this data in one location, and save it for future use, would that further your ability to serve your clients?
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I’m A Lifestyle Relocation Specialist
I don’t know if you’d put “Lifestyle Relocation Specialist” on your business card, but you’d definitely want to incorporate this marketing message into your brand image. The fact is; if you just sell homes, then you are a data-commodity and your... Read More
I’m A Lifestyle Relocation Specialist
I don’t know if you’d put “Lifestyle Relocation Specialist” on your business card, but you’d definitely want to incorporate this marketing message into your brand image. The fact is; if you just sell homes, then you are a data-commodity and your unique selling proposition is getting harder to convey, unless of course, you have the bragging rights to say; 100% market share, 100% sold rate at 100% asking price in just 0 days!
I doubt it!
There are other ways to set yourself apart from the commodity elements of the industry. You... Read More
