marketing

How to use the ‘Scarcity Rule’ and ‘Lifestyle Amenities’ to sell more homes

Would you pay $1.5 million for five cents? Someone did. In 1996, a coin collector paid that amount for a 1913 Liberty Head Nickel.

Real estate agents continually use the same principle which created the high purchase for this coin. It’s called the principle of scarcity. Expert Dr. Robert Cialdini calls it “the rule of the few.” To define this phenomena in simple terms, he says “the idea of potential loss plays a large role in human decision making.”

Sure, if you’re selling a unique house or... Read More

How to use the ‘Scarcity Rule’ and ‘Lifestyle Amenities’ to sell more homes

Would you pay $1.5 million for five cents? Someone did. In 1996, a coin collector paid that amount for a 1913 Liberty Head Nickel.

Real estate agents continually use the same principle which created the high purchase for this coin. It’s called the principle of scarcity. Expert Read More

I’m A Lifestyle Relocation Specialist

I don’t know if you’d put “Lifestyle Relocation Specialist” on your business card, but you’d definitely want to incorporate this marketing message into your brand image.  The fact is; if you just sell homes, then you are a data-commodity and your unique selling proposition is getting harder to convey, unless of course, you have the bragging rights to say; 100% market share, 100% sold rate at 100% asking price in just 0 days!
I doubt it!

There are other ways to set yourself apart from the commodity elements of the industry.  You... Read More

I’m A Lifestyle Relocation Specialist

I don’t know if you’d put “Lifestyle Relocation Specialist” on your business card, but you’d definitely want to incorporate this marketing message into your brand image.  The fact is; if you just sell homes, then you are a data-commodity and your... Read More