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lifestyle search engine Archives - Page 2 of 2 - Home Junction
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lifestyle search engine

Let’s give them something to Tweet about

Everyone knows that famous Bonnie Raitt song “Let’s give them something to talk about.”

For real estate brokers and agents in 2011, it should be “Let’s give them something to Tweet about.”

Yes, a site that amazingly only... Read More

Let's give them something to Tweet about

Everyone knows that famous Bonnie Raitt song “Let’s give them something to talk about.”

For real estate brokers and agents in 2011, it should be “Let’s give them something to Tweet about.”

Yes, a site that amazingly only... Read More

Realtors: if you give something away for free, make sure it has value. Try this.

There is no more powerful word in marketing than the word “free.”

And if you are going to market yourself online, you had better be prepared to offer something to consumers for free. They expect it.

Today’s web users are used to free... Read More

How Realtors can dominate a niche with SpatialMatch technology

It’s a big world out there. Experienced real estate agents know they can’t sell a home or get a listing from everybody – they’ve got to have a strategy of divide and conquer.
So you target a niche – golfers, boaters, waterfront, pet owners, parents, singles, first-time buyers…whatever.
Now there are two ways to approach this strategy.
Some agents will go to all the trouble of adding these words to their website and their business cards –... Read More

Customizing the search process orgranizes the "chaos" and keeps consumers returning

The real estate industry has clearly lagged other industries in customization possibilities for “real estate search and display.” Think about it.

On the web you can customize everything – my song playlist, my favorite videos, my bookmarks, my news, my friends, etc. etc. etc.

Customization exists in order to recognize individualism and make things personalized and relevant to each person.

But to... Read More

Customizing the search process orgranizes the “chaos” and keeps consumers returning

The real estate industry has clearly lagged other industries in customization possibilities for “real estate search and display.” Think about it.

On the web you can customize everything – my song playlist, my favorite videos, my bookmarks, my news, my friends, etc. etc. etc.

Customization exists in order to recognize individualism and make things personalized and relevant to each person.

But to... Read More

Realtors now have a tool to effectively use the persuasive technique of "scarcity" in any market

By now most of you are familiar with Groupon. It’s a company that cuts a deal with a local advertiser, say a restaurant, to offer a sizable discount of 50% or more.

The catch is, consumers have ONE day to buy the deal.

Does this work? Well, Groupon had $750 million in sales last year... Read More

Realtors now have a tool to effectively use the persuasive technique of “scarcity” in any market

By now most of you are familiar with Groupon. It’s a company that cuts a deal with a local advertiser, say a restaurant, to offer a sizable discount of 50% or more.

The catch is, consumers have ONE day to buy the deal.

Does this work? Well, Groupon had $750 million in sales last year... Read More

SpatialMatch continues to integrate IDX listings with lifestyle search across the US, including the latest in St. Louis area

Hundreds of brokers and agents continue to add the SpatialMatch® IDX with Lifestyle Search Engine to their websites.

SpatialMatch just integrated the IDX listings in the St. Louis market and the response from real estate agents is very, very positive.

“As soon as I saw it... Read More

Tips on how brokers and agents can effectively use SpatialMatch to give them an edge in their markets

(Note: This the second part of an article which recently featured SpatialMatch, the Lifestyle and IDX search engine technology for broker and agent web sites).

Here are some of the ways brokers and agents can promote the SpatialMatch map-based platform on their web sites:

Read More

New IDX and Lifestyle Search Engine gives brokers and agents an edge in their marketplace

(The following is an excerpt of an article about SpatialMatch written for a major online real estate magazine.)

The real estate industry recently took a giant leap forward into the 21st century.

Real estate brokers and agents can now embed into their web sites a lifestyle search engine that... Read More

Generating high-quality real estate leads requires a "give"

On the Internet, if you want to get something, you’ve got to give something.

It is old fashioned Internet behavior to expect me to fill out a contact form before I can even see what you have to offer.

Real estate marketing is no different.

It’s ironic that more than 80% of home buyers start their search for a home on the web, yet, most real estate sites offer users very little or at times nothing in return for their contact information.

SpatialMatch gives agents and brokers a very effective tool to capture leads. Using our... Read More

Generating high-quality real estate leads requires a “give”

On the Internet, if you want to get something, you’ve got to give something.

It is old fashioned Internet behavior to expect me to fill out a contact form before I can even see what you have to offer.

Real estate marketing is no different.

It’s ironic that more than 80% of home buyers start their search for a home on the web, yet, most real estate sites offer users very little or at times nothing in return for their contact information.

SpatialMatch gives agents and brokers a very effective tool to capture leads. Using our... Read More

Online Dominance real estate program features SpatialMatch in hour-long video

Michael J. Russer, aka Mr. Internet, is a very popular guy in the real estate business.

His Online Dominance Mentoring Program is unlike traditional coaching and training programs – he takes a unique, and we might add, very effective and high-powered approach to turning real estate agents into online real estate superstars.

So, we were very impressed and grateful when Mike presented an hour-long forum on our SpatialMatch neighborhood and lifestyle search engine to about 100 of his colleagues.

“I’ve always been on the lookout for those things that can help you... Read More

SpatialMatch featured in major US newspaper

You know the feeling you get when your name is mentioned (for positive reasons) in the newspaper?

Maybe the local paper wrote a story on you. Or printed your letter to the editor. Or took a photo of you.

Come on, admit it.  That recognition is sort of... Read More

SpatialMatch IDX feature results in dozens of new clients

Comey and Shepherd Realtors

Now that we added our IDX real estate listing technology, dozens of brokers and agents are embedding the SpatialMatch neighborhood and search engine tool into their web sites to offer consumers... Read More

Put some muscle in those real estate links

There are links…and then there are links.

Imagine you are talking to a seller. He or she wants to know how you are going to promote their property.

Sure, you can send a prospect a link from your listings showing the usual beds, baths, blah, blah, blah.

Or you can tell the seller, that when you interview a prospect, you are also going to find out their neighborhood preferences and coordinate all this listing and neighborhood data together on your neighborhood and lifestyle search engine.

Then when you send that prospect a link, that... Read More

How Realtors can provide their own customized search engine

Few people know this story.

In the mid-1990s, two bright young men from Stanford University approached the founders of Yahoo and offered to sell them this cool new Internet search program they had created working late at... Read More

Successful Realtor who built his reputation as a hyperlocal expert adds SpatialMatch to site

David Dion of Solutions Real Estate knows all about hyperlocal. He built his real estate career on it.

Dion is one of the latest Realtor clients to incorporate SpatialMatch’s lifestyle search engine into his web site – appropriately named – Read More

How to generate new ideas for your hyperlocal real estate blog

They call it “Death by blogging.”

It’s the unfortunate time when a blogger drops their head on their keyboard in frustration because they have just run dry of ideas. In fact, studies show only 4% of people who start a blog are still... Read More

SpatialMatch adds IDX real estate listings to lifestyle search engine

Today is another huge milestone for SpatialMatch in particular and the real estate industry overall.

SpatialMatch now features IDX real estate listings along with our 104 consumer information layers of lifestyle search engine data.

How does this appeal to home buyers?

Follow these... Read More

How to create "buzz" about your real estate business

 

People who take the time to research products online are not only a great segment of the market because they tend to buy big-ticket items at a higher rate than other adults.

They also like to talk about it.

According to BIGresearch, about half (47%) will give advice to others on what they found, compared to 29.4% of all adults who might tell others.

“Consumers who research products online appear to be more knowledgeable and eager to share information,” said Gary Drenik, of BIGresearch. “Because they are likely to tell a... Read More

How to create “buzz” about your real estate business

People who take the time to research products online are not only a great segment of the market because they tend to buy big-ticket items at a higher rate than other adults.

They also like to talk about it.

According to BIGresearch,... Read More

How Realtors can use a neighborhood lifestyle search tool to enhance their SEO rankings

Eric Hempler is a smart guy.

Whenever anybody searches in Robbinsdale, Golden Valley, Crystal or New Hope and surrounding towns in Minneapolis for a school, Eric wants them to find him.

He’s not a teacher, administrator or school... Read More

Location, location, location is being redefined by today’s lifestyle search driven buyers

What do short distance, safety, and time savings, all have in common?  Answer:  they are rewards of selecting the right location that meets my lifestyle for my next home search, and my last one.  Let me explain:

This is going to sound strange. But the best thing I liked about my old house was not the architecture, or the swimming pool, or the atrium in the kitchen.

It was the fact that the house was located 1/2 mile from a movie theater.

Hey, I love the... Read More

Location, location, location is being redefined by today’s lifestyle search driven buyers

What do short distance, safety, and time savings, all have in common?  Answer:  they are rewards of selecting the right location that meets my lifestyle for my next home search, and my last one.  Let me explain:

This is going to sound strange. But the best thing I liked about my old house was not the architecture, or the swimming pool, or the atrium in the kitchen.

It was the fact that the house was located 1/2 mile from a movie theater.

Hey, I love the... Read More


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