information
Somebody narrow down my property choices, please.
Remember that famous experiment where one group of shoppers was shown six different types of jam, while another was presented with 24 different flavors? Do you remember which group bought more jam? Were you surprised that it was the group with fewer choices?
The reason why can be found in an interesting book called “The Paradox of Choice”, where author
Does Your Real Estate Website Have a Leak?
It does if you are adding widgets or links that direct people to other websites. The portals derive much of their consumer traffic from the widgets that Realtors add to their websites. Most agents are aware of this, yet find themselves in a catch 22.
It’s one of those; “I’m damned if I do and I’m damned if I don’t” situations! If you don’t add the information widgets, the real estate... Read More
Does Your Website Only Engage “Ready-To-Buy” Home Shoppers?
If so, you are missing a tremendous opportunity. Studies suggest that the average consumer searches for real estate for more than a year before contacting a Realtor. What are they doing for that year? Are they seriously searching for properties this early in the process? Are they researching other information, like schools, neighborhood info, lifestyle amenities... Read More
How much data is too much?
A loaded question – how much data is too much?
What relevant data do you need? Do your families look for the same information when searching? Does that set of data follow a common thread? How many websites do your customers need to visit to satisfy their data search? What data could your site offer to set you apart from your competitors? If your clients could access this data in one location, and save it for future use, would that further your ability to serve your clients?
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