hyperlocal search
Use lifestyle marketing as one more tool to land valuable FSBOs
How to market to FSBOs
Every so often something ironic/amusing happens that puts a smile on your face and makes you appreciate just how fortunate you are to be a real estate professional on... Read More
Show visitors how to use search tools and find data on your site
Did you ever buy something that was a tad complex – e.g. a digital camera, plasma TV or sound system, only to discover later there were these cool features you could have been using all along?
Tools and data on real estate sites are the same way.
In today’s stimuli-swamped environment, you just can’t assume your clients/visitors are going to get the most out of all those search tools and data you loaded onto your site.
These people have other things on their minds, you know, like bills, kids, careers, their favorite sports team and who will win the next Dancing... Read More
Hyper-local networking ideas for mortgage companies
(This is the... Read More
How hyper-local search tools can help mortgage lenders
Mortgage brokers can greatly benefit from the same hyper-local social media strategies that Realtors use to attract customers.
But hyper-local does not mean hype. If you are going to be a successful mortgage blogger you need to provide... Read More
WordPress – the NEXT big thing for real estate agents
Notice how things have changed in the past few years?
Remember when cell phones were huge, the size of a clunky home telephone?
Then they got smaller and smaller.
Then they got bigger – because you could shoot video with them; record video with them; and watch a live video with them. Wow!
Facebook just added live video chat. Oh, Google+, Google’s new alternative to Facebook, already has video chat. In fact, they have video Group chat.
Technological changes are coming so fast, they’re almost too subtle to notice.
But what about your web site?... Read More
This year's top real estate movie award goes to….
Isn’t great to see a low-budget film make it big?
Independent movies like “Little Miss Sunshine” or “Sideways.”
Movies that don’t have overpaid movies stars and cost a gazillion to make and make you wonder after two hours, wouldn’t all that money have been better spent, say, rebuilding a country.
Our nomination for independent Real Estate Movie of the Year has to go Mark Richert’s film titled “I Want to Live Near a Starbucks.”
It’s only 2:13 minutes long. But it touches the lives of nearly every... Read More
This year’s top real estate movie award goes to….
Isn’t great to see a low-budget film make it big?
Independent movies like “Little Miss Sunshine” or “Sideways.”
Movies that don’t have overpaid movies stars and cost a gazillion to make and make you wonder after two hours, wouldn’t all that money have been better spent, say, rebuilding a country.
Our nomination for independent Real Estate Movie of the Year has to go Mark Richert’s film titled “I Want to Live Near a Starbucks.”
It’s only 2:13 minutes long. But it touches the lives of nearly every... Read More
How to take your web site to the next level with WordPress and SpatialMatch
On the web, it can be argued that either someone is trying to reach you, or you are trying to reach them. It’s the case of the hunter and the hunted.
As an Internet surfer you are bombarded with advertisers as they try to hunt their way into your wallet.
As a business promoter, you are the hunter trying to get that surfer to do business with you.
How is your hunting going? As you know, the internet landscape is constantly changing. Are you adjusting your tactics to go or do you hunt the same way every time?
Good hunters understand the winds of change and... Read More
Stay competitive: How to make your web site relevant again (part 2)
(Note: This is the second part of a series on HJ Websites – Home Junction Inc.’s new service that creates real estate web sites using WordPress integrated with SpatialMatch’s neighborhood and lifestyle search engine. This gives agents and brokers a more dynamic web site with hyper-local content and SEO enhancements.)
Integrating into the WordPress site is the map-based SpatialMatch search engine tool with its huge volume of properties, schools, businesses and other community information which immediately provides content that has more breadth and... Read More
Stay competitive: How to make your web site relevant again (part 1)
Similar to how the Internet has evolved these past few years, the way a Realtor’s web site needs to perform has changed dramatically as well.
Take search engine optimization for example. Google is now the first place consumers turn to for property searches.
Shouldn’t your site be... Read More
How to position yourself as a true relocation specialist
Attracting people looking to relocate has always been an essential part of any real estate agent’s job.
But there is one major factor that has changed how people relocate to another city — it’s called the internet.
Instead of calling a few agents at random (and hoping they... Read More
Get on the real estate bandwagon for “lifestyle marketing” to close more deals
Notice how the world seems to be getting more fragmented. There isn’t just rock music any more. There’s classic rock, hard rock, soft rock, heavy metal, alt rock, etc. etc.Marketing guru tells real estate agents to quit now. Here's how to fight back.
If anything is apparent today, it is that nothing stays the same. Look at search engines. Remember Alta Vista? Lycos? Yahoo as the place to start searching on the web.
Not any more. While technology is providing us with incredible devices, it also has a nasty edge to it. It disrupts the status quo.
This is very... Read More
Marketing guru tells real estate agents to quit now. Here’s how to fight back.
If anything is apparent today, it is that nothing stays the same. Look at search engines. Remember Alta Vista? Lycos? Yahoo as the place to start searching on the web.
Not any more. While technology is providing us with incredible devices, it also has a nasty edge to it. It disrupts the status quo.
This is very... Read More
Let's give them something to Tweet about
Everyone knows that famous Bonnie Raitt song “Let’s give them something to talk about.”
For real estate brokers and agents in 2011, it should be “Let’s give them something to Tweet about.”
Yes, a site that amazingly only... Read More
Let’s give them something to Tweet about
Everyone knows that famous Bonnie Raitt song “Let’s give them something to talk about.”
For real estate brokers and agents in 2011, it should be “Let’s give them something to Tweet about.”
Yes, a site that amazingly only... Read More
Realtors: if you give something away for free, make sure it has value. Try this.
There is no more powerful word in marketing than the word “free.”
And if you are going to market yourself online, you had better be prepared to offer something to consumers for free. They expect it.
Today’s web users are used to free... Read More
How Realtors can dominate a niche with SpatialMatch technology
Customizing the search process orgranizes the "chaos" and keeps consumers returning
The real estate industry has clearly lagged other industries in customization possibilities for “real estate search and display.” Think about it.
On the web you can customize everything – my song playlist, my favorite videos, my bookmarks, my news, my friends, etc. etc. etc.
Customization exists in order to recognize individualism and make things personalized and relevant to each person.
But to... Read More
Customizing the search process orgranizes the “chaos” and keeps consumers returning
The real estate industry has clearly lagged other industries in customization possibilities for “real estate search and display.” Think about it.
On the web you can customize everything – my song playlist, my favorite videos, my bookmarks, my news, my friends, etc. etc. etc.
Customization exists in order to recognize individualism and make things personalized and relevant to each person.
But to... Read More
Secrets on how Realtors can use Facebook search to find new clients
You might not know this, but with about 500 million searches per month, Facebook is becoming one very, very popular search engine.
(The founders of Google know this all too well and it’s giving them major agita. And any time there’s something that’s of concern to a billionaire, you... Read More
Realtors now have a tool to effectively use the persuasive technique of "scarcity" in any market
By now most of you are familiar with Groupon. It’s a company that cuts a deal with a local advertiser, say a restaurant, to offer a sizable discount of 50% or more.
The catch is, consumers have ONE day to buy the deal.
Does this work? Well, Groupon had $750 million in sales last year... Read More
Realtors now have a tool to effectively use the persuasive technique of “scarcity” in any market
By now most of you are familiar with Groupon. It’s a company that cuts a deal with a local advertiser, say a restaurant, to offer a sizable discount of 50% or more.
The catch is, consumers have ONE day to buy the deal.
Does this work? Well, Groupon had $750 million in sales last year... Read More
SpatialMatch continues to integrate IDX listings with lifestyle search across the US, including the latest in St. Louis area
Hundreds of brokers and agents continue to add the SpatialMatch® IDX with Lifestyle Search Engine to their websites.
SpatialMatch just integrated the IDX listings in the St. Louis market and the response from real estate agents is very, very positive.
“As soon as I saw it... Read More
Tips on how brokers and agents can effectively use SpatialMatch to give them an edge in their markets
(Note: This the second part of an article which recently featured SpatialMatch, the Lifestyle and IDX search engine technology for broker and agent web sites).
Here are some of the ways brokers and agents can promote the SpatialMatch map-based platform on their web sites:
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Generating high-quality real estate leads requires a “give”
On the Internet, if you want to get something, you’ve got to give something.
It is old fashioned Internet behavior to expect me to fill out a contact form before I can even see what you have to offer.
Real estate marketing is no different.
It’s ironic that more than 80% of home buyers start their search for a home on the web, yet, most real estate sites offer users very little or at times nothing in return for their contact information.
SpatialMatch gives agents and brokers a very effective tool to capture leads. Using our... Read More
Generating high-quality real estate leads requires a "give"
On the Internet, if you want to get something, you’ve got to give something.
It is old fashioned Internet behavior to expect me to fill out a contact form before I can even see what you have to offer.
Real estate marketing is no different.
It’s ironic that more than 80% of home buyers start their search for a home on the web, yet, most real estate sites offer users very little or at times nothing in return for their contact information.
SpatialMatch gives agents and brokers a very effective tool to capture leads. Using our... Read More
Online Dominance real estate program features SpatialMatch in hour-long video
Michael J. Russer, aka Mr. Internet, is a very popular guy in the real estate business.
His Online Dominance Mentoring Program is unlike traditional coaching and training programs – he takes a unique, and we might add, very effective and high-powered approach to turning real estate agents into online real estate superstars.
So, we were very impressed and grateful when Mike presented an hour-long forum on our SpatialMatch neighborhood and lifestyle search engine to about 100 of his colleagues.
“I’ve always been on the lookout for those things that can help you... Read More
SpatialMatch IDX feature results in dozens of new clients
Comey and Shepherd Realtors
Now that we added our IDX real estate listing technology, dozens of brokers and agents are embedding the SpatialMatch neighborhood and search engine tool into their web sites to offer consumers... Read More
Put some muscle in those real estate links
There are links…and then there are links.
Imagine you are talking to a seller. He or she wants to know how you are going to promote their property.
Sure, you can send a prospect a link from your listings showing the usual beds, baths, blah, blah, blah.
Or you can tell the seller, that when you interview a prospect, you are also going to find out their neighborhood preferences and coordinate all this listing and neighborhood data together on your neighborhood and lifestyle search engine.
Then when you send that prospect a link, that... Read More
How to generate new ideas for your hyperlocal real estate blog
They call it “Death by blogging.”
It’s the unfortunate time when a blogger drops their head on their keyboard in frustration because they have just run dry of ideas. In fact, studies show only 4% of people who start a blog are still... Read More
SpatialMatch chosen as one of six presenters at leading real estate technology conference
This year’s Real Estate Connect conference starting Tuesday is incredibly exciting for SpatialMatch because we will be one of just six companies featured in the “New Kids on the Block” competition.
If you are in the real estate business and want to keep up with the latest technology, then you must attend this event sponsored by Inman News, the recognized and leading source of independent news covering all aspects of the business.
Thousands of people flock to the show every year, held appropriately in the birthplace of innovation, San Francisco.
According to... Read More
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