brokers

Does Your Real Estate Website Have a Leak?

It does if you are adding widgets or links that direct people to other websites.  The portals derive much of their consumer traffic from the widgets that Realtors add to their websites. Most agents are aware of this, yet find themselves in a catch 22.

It’s one of those; “I’m damned if I do and I’m damned if I don’t” situations!  If you don’t add the information widgets, the real estate... Read More

Does Your Website Only Engage “Ready-To-Buy” Home Shoppers?

If so, you are missing a tremendous opportunity.   Studies suggest that the average consumer searches for real estate for more than a year before contacting a Realtor.   What are they doing for that year?   Are they seriously searching for properties this early in the process?  Are they researching other information, like schools, neighborhood info, lifestyle amenities... Read More

I’m A Lifestyle Relocation Specialist

I don’t know if you’d put “Lifestyle Relocation Specialist” on your business card, but you’d definitely want to incorporate this marketing message into your brand image.  The fact is; if you just sell homes, then you are a data-commodity and your unique selling proposition is getting harder to convey, unless of course, you have the bragging rights to say; 100% market share, 100% sold rate at 100% asking price in just 0 days!
I doubt it!

There are other ways to set yourself apart from the commodity elements of the industry.  You... Read More

I’m A Lifestyle Relocation Specialist

I don’t know if you’d put “Lifestyle Relocation Specialist” on your business card, but you’d definitely want to incorporate this marketing message into your brand image.  The fact is; if you just sell homes, then you are a data-commodity and your... Read More