agents
How Realtors can work their way into hyperlocal news sites
Remember that song “Everybody is doin’ a brand new dance now. Come on baby, do the locomotion?”
With all the big players jumping into the hyperlocal content arena, it makes me think of a new version: “Come on... Read More
Specific strategies on how you can use SpatialMatch to retain early-stage home buyers
Last week we talked about some hyperlocal strategies to keep control of those early-stage buyers and avoid the horror of them traipsing off somewhere else and ending up with another company …and you lose the sale.
In today’s market, we highly recommend you put added emphasis on keeping in contact with the early-stage buyers. There’s so much competition out there, not just from other agents, but on the national level.
Now you have popular real estate sites including Google, Zillow, Trulia, and even Realtor.com which can pull those buyers away from you.
This is one... Read More
Having trouble keeping your early-stage home buyers? Read these three simple tips.
You are not alone! The How-to-Keep-Early-Stage-Buyers-Interested has perplexed Realtors forever. This will help.
First of all, in any business, it helps to have the right mindset. You must envision the prospect as a sale even if you believe that they are only uncommitted ‘looky-lous’.
Why? Because these early stage buyers could mean a mini-sweepstakes prize for you IF YOU KEEP THEM ENGAGED. They themselves may or may not buy a home, but you can be sure that they are talking to their friends about it.
Oh by the way, their friends may be getting ready... Read More
The great debate – how Realtors should promote themselves on Facebook. Got ideas?
Last week we ran a blog with some tips for Realtors on how they should use Facebook to promote their business. It elicited quite a few comments, many of which were posted on Linkedin groups.
There are a few items up for debate concerning the use of Facebook and we thought we would continue the conversation.
First, we’re still hearing from some in the biz that Facebook is useless. Well, we hope to change the mind of those folks y saying... Read More
Realtors: Use Facebook to establish yourself as the hyperlocal expert
I have to laugh. I recently saw an old comment from a Realtor complaining about Facebook.
It went something like this: “Facebook is useless. “It’s just a bunch of 18-22 year olds looking for the next hot party.”
That... Read More
It’s here. Home Junction is proud to announce the beta release of groundbreaking real estate search tool
After two years of intense development implementing hundreds of millions bits of hyperlocal search data, Home Junction Inc. has released the beta version of its SpatialMatch platform.
To put it simply, SpatialMatch is a geo-spatial neighborhood and property research tool that incorporates everything a real estate agent needs to help home buyers find the home that best matches their lifestyle.
“We’re excited to bring this sophisticated new real estate search tool to the Realtor community” said VP and... Read More
It’s here. Home Junction is proud to announce the beta release of groundbreaking real estate search tool
Sample SpatialMatch lifestyle search filter display
After two years of intense development implementing hundreds of millions bits of hyperlocal... Read More
Does Your Real Estate Website Have a Leak?
It does if you are adding widgets or links that direct people to other websites. The portals derive much of their consumer traffic from the widgets that Realtors add to their websites. Most agents are aware of this, yet find themselves in a catch 22.
It’s one of those; “I’m damned if I do and I’m damned if I don’t” situations! If you don’t add the information widgets, the real estate... Read More
Does Your Website Only Engage “Ready-To-Buy” Home Shoppers?
If so, you are missing a tremendous opportunity. Studies suggest that the average consumer searches for real estate for more than a year before contacting a Realtor. What are they doing for that year? Are they seriously searching for properties this early in the process? Are they researching other information, like schools, neighborhood info, lifestyle amenities... Read More
I’m A Lifestyle Relocation Specialist
I don’t know if you’d put “Lifestyle Relocation Specialist” on your business card, but you’d definitely want to incorporate this marketing message into your brand image. The fact is; if you just sell homes, then you are a data-commodity and your... Read More
I’m A Lifestyle Relocation Specialist
I don’t know if you’d put “Lifestyle Relocation Specialist” on your business card, but you’d definitely want to incorporate this marketing message into your brand image. The fact is; if you just sell homes, then you are a data-commodity and your unique selling proposition is getting harder to convey, unless of course, you have the bragging rights to say; 100% market share, 100% sold rate at 100% asking price in just 0 days!
I doubt it!
There are other ways to set yourself apart from the commodity elements of the industry. You... Read More
