Stay competitive: How to make your web site relevant again (part 2)

(Note: This is the second part of a series on HJ Websites – Home Junction Inc.’s new service that creates real estate web sites using WordPress integrated with SpatialMatch’s neighborhood and lifestyle search engine. This gives agents and brokers a more dynamic web site with hyper-local content and SEO enhancements.)

Integrating into the WordPress site is the map-based SpatialMatch search engine tool with its huge volume of properties, schools, businesses and other community information which immediately provides content that has more breadth and depth than existing real estate web sites. This is crucial to search engine optimization because there are so many ways an agent’s site can become relevant to consumer searches.

For example, an agent can use SpatialMatch to create a page of properties listing for more than $500,000. A geo-themed page (map) will appear on their site showing the location of all those properties.

They can then make that page a permanent part of their website.

When consumers search for properties in their town listing for more than $500,000, guess whose site will appear in the search?

There is an endless variety of ways to slice and dice this bank of real estate data to match the inquiries buyers and sellers will conduct in your area. Want to create a page showing schools within a certain distance of a subdivision? Done. Homes near a beach/park/golf course? No problem.

HJ Websites offers three levels to choose from – basic Home Page, Semi-Custom and Custom.

Realtors will have a choice of incorporating logos, visual navigation tools, fonts, and utilizing the latest word-class SEO platform with HTML5, CSS3, Java, PhP.

Using advanced techniques in linking, page creation, dynamic linking, content insertion and other strategies will create a site that is truly optimized for the web in the 21^st century.

Earlier in their careers, both Gould and Home Junction CEO John Perkins were involved in creating web sites for the real estate industry.

“We can see how there is a real need out there for Realtors to improve their sites with the latest innovations that will give them a competitive edge on the web today,” said Perkins. “Realtors who don’t change their sites are going to be left behind. We are basically providing the next generation in technology for lead generation and real estate marketing.”

See sample below. Check out the different and affordable options at www.hjwebsites.com

If you want to see a video demonstation of how WordPress and SpatialMatch can work together in action, see this video by real estate and SEO consultant Greg Fleischaker here.