Stay competitive: How to make your web site relevant again (part 1)

Similar to how the Internet has evolved these past few  years, the way a Realtor’s web site needs to perform has changed dramatically as well.

Take search engine optimization for example. Google is now the first place consumers turn to for property searches.

Shouldn’t your site be maximized as much as it can to be picked up by Google searches?

Blogging is another. WordPress is now the dominant blogging platform.

Shouldn’t your site be structured to take advantage of the incredible content flexibility, SEO tools and plug-ins provided by WordPress?

Third, lifestyle marketing is now a requirement to be effective in real estate sales.

Shouldn’t your site be structured to be able to meet the needs of consumers who want to include their lifestyle preferences in their home search?

To remain competitive against your peers, evolving your web site is a requirement. They are SEO optimized. They are blog-oriented. They have lifestyle search.  They are current. They are proactive.  And if, by chance, they are not, then be first!

There is a movement on the web from non-interactive websites to interactive websites.  Agents who used to say ”Do it For Me” are now saying ”I Want to do It Myself” (or at least as much of it as I can).  We can help.

Home Junction Inc., the creator of the innovate lifestyle search engine SpatialMatch, just released a new service that provides brokers and agents all of the state-of-the-art web features listed above that will give them a real advantage in the marketplace.

“It is more than just a website, it is a data portal. It is cutting-edge relevant and it has style”, said Grant Grould, VP with Home Junction Inc..

As a real estate broker or agent, you can create a site that is “geo-themed,” incorporating local real estate listings combined with an enormous database of hyper-local neighborhood and lifestyle search information.

But the information is not just displayed in a gigantic avalanche of text. It’s all displayed on a visually-appealing, user-friendly, interactive real-time map  on a WordPress platform.

“The web landscape for the real estate industry has changed,” said Gould, “WordPress is a much more effective platform for brokers and agents to continually update their content and to create more opportunities for lead generation.”

We’ll have more details on “Why WordPress” and its advantages next week in Part 2 of this series.

For now, you can check out Home Junction’s new service at www.hjwebsites.com