Specific strategies on how you can use SpatialMatch to retain early-stage home buyers

Last week we talked about some hyperlocal strategies to keep control of those early-stage buyers and avoid the horror of them traipsing off somewhere else and ending up with another company …and you lose the sale.

In today’s market, we highly recommend you put added emphasis on keeping in contact with the early-stage buyers. There’s so much competition out there, not just from other agents, but on the national level.

Now you have popular real estate sites including Google, Zillow, Trulia, and even Realtor.com which can pull those buyers away from you.

This is one reason why we developed the SpatialMatch neighborhood lifestyle search tool for individual Realtors and agents. It gives you a fighting chance to offer an incredible resource on your own site.

Here are a few ways you can use SpatialMatch to keep tabs on the early-stage buyers.

1)      Wear it proudly – you know how all those TV stations keep promoting their Dopplar Radar or their Vipir Radar of whatever radar they have? It’s because they know this is a powerful tool for tracking the weather. Same goes with SpatialMatch. When you add our functionality to your site, make sure you display this resource prominently on your homepage – it’s a valuable lifestyle search tool that others don’t have.  Sure any real estate agent can tell you about the neighborhood, but they can’t show home buyers a visual, geo-spatial mapping platform that overlays all the businesses, schools and other amenities on one screen…and saves their searches for them.

2)      Refer to it often – on your blog or your Facebook Page, when you are practicing your hyperlocal knowledge and telling people about a new restaurant or attraction in town, don’t just tell them, show them where it is on your SpatialMatch platform and let them see how far away it is from various homes for sale. Point out how they can also search for similar restaurants and attractions from various points, so they can fully appreciate the neighborhoods they are considering.

3)      Capture the email address – SpatialMatch offers a feature where consumers must enter their email address before they can save their searches. Now you have a lead you can develop. Another possibility is to require simple email registration before they use the SpatialMatch search tool.

4)      Get them to tell their friends – every prospective home buyer knows someone else who is also looking. Let them know they can help their friends find the right neighborhood that meets their needs by directing them to the SpatialMatch platform on your site.

These are just a few ways you can keep hold on your prospects. As you can see, some technologies such as Google and Facebook, are taking gargantuan pieces of the marketplace away in a very short time period. We made SpatialMatch affordable for all real estate agents, so you can arm yourself with a valuable hyperlocal tool  to keep those early-state prospects as your clients, not somebody else’s.