Some say give sellers a reality-check to secure listings
Real estate professionals Liz and Bill Spear have a point about getting real when it comes to prospective listing clients.
Basically they say, don’t necessarily count on us, or any one listing agent to get you the right buyer, Mr. and Mrs. Home Seller. The reality is, they will probably come from another agent we will contact.
“We’re a 10 to 1 longshot on us bringing you the buyer who writes the contact that leads to the actual sale of your house,” they wrote in their blog.
They’re being blunt. Maybe that’s not exactly what a seller wants to hear.
But if a listing agent tells a home buyer they personally have tons of buyers, well, then something ain’t right either.
What the Spears are informing home sellers is that “our role as listing agents is to cause the sale of your home.”
There’s quite a bit of effort that goes into making a sale happen. That includes pricing. Making the property ready. Getting the word out. Taking pictures. Writing descriptions, etc. etc.
Basically, marketing that property so an another agent or seller will find it attractive to consider.
When you tell experienced sellers this, it creates trust because yes, they will realize you are not necessarily that one agent who has a prospect in their back pocket for their particularly property in that particular location at that price point.
Okay, so now we have established a trustworthy rapport with the prospective seller.
Next, why not dazzle them with what you can do?
Sure they are going to know that you will advertise their property and you will tell other agents and you will conduct some home tours.
But what if you also pulled out your laptop or tablet and showed them your SpatialMatch IDX and Lifestyle search engine platform on your site.
With its state-of-the art graphics, hyper-local maps, its enormous database of homes for sales, neighborhood businesses, schools, parks and other amenities, it’s going to show that seller what the extra mile is all about when it comes to choosing a real estate professional.
Take them for a walk through SpatialMatch. Show them how you are going to position their home as a great place for people with middle-school aged children, or people who like to play golf, or people who like to jog in the park.
Show them how their home listing information will appear right next to a map pointing out the distance from several amenities that other homes don’t have.
Show them how people can save their searches, or searches can be emailed or shared on Facebook.
Imagine what is going through the sellers mind at that point.
“Wow, what an honest, down-to-earth real estate agent with some really cool technology who is going to be marketing my home with something like out of Star Wars. I’m in.”
As Emily Dickinson once said, “Truth is such a rare thing, it is delightful to tell it.”
Set them up with your reality-check, and then impress them with your technology. That’s truly a fantastic combination.
To read the Spear’s blog “We Won’t Sell Your Home”, go here.
For a demo on SpatialMatch, click here.
