Some homes need a boost from the surrounding neighborhood
Buyers are back. Bargains are out there. That’s the good news.
But there’s one ugly variable that could make life difficult for real estate agents and brokers.
The condition of those hot homes for sale.
That’s where using a tool like the SpatialMatch real estate map search can come in real handy.
It’s no secret, many people upset at losing their homes did not take care of them the way they should have. In anger, some homes were actually vandalized – ironically, by their owners.
Then there were the families who just flat-out could not afford to perform the standard maintenance a home requires.
So, here you are finally getting inquiries from buyers….and the product you show them is in rough shape.
Pipes leaking. Doors unhinged. Holes in the wall. Dirt and grime. Yards unkempt.
Even though many of these properties are going for incredibly low prices, the image of a messed-up home can be a powerful deterrent.
Sure, you can say all day long how that situation can be easily fixed with a little of this, and the other situation over there can easily be fixed with a little bit of that (lots and lots of elbow grease).
But you can also slowly watch the home buyers becoming more turned off to the property as you walk into each room.
You can only say, “But this home is selling way below market prices!” so many times. It won’t matter.
That’s where you have to reach into your toolbox and pull out more tools to convince the buyer that this really is a great deal.
With the SpatialMatch map-based lifestyle search tool, you can paint a picture of them driving two blocks to get that latte they can sip while they are painting the walls.
Or that fine Italian restaurant they can relax in after a hard day of planting shrubs.
Or how close the schools are and how that will give them more time to get back to the house and make it look just the way they want it (see, Mrs. Buyer, there is an upside to a giant hole in the drywall, you get to replace it and paint it the color you want!).
With SpatialMatch, when you pull up a property, you can also guide the prospect through a map of all the neighborhood amenities – yoga studios, restaurants, parks, bookstores, etc.
Because while the eye is a powerful persuader, so is the imagination.
And if you can get them to imagine living in a house that they bought for half price and loving the surrounding area where they purchased the property, you can overcome many negatives.
Right now interest rates are low, properties are priced right and the economy is coming back.
All the pieces are in place. You just have to move them around with all the resources you have to get the buyer to see the value of bringing that property back to life.
