Sell the lifestyle with the right lifestyle search tools

What’s the “sizzle” when it comes to selling homes?

There’s a phrase that gets tossed around quite a bit in real estate circles.

It’s “Sell the lifestyle first.”

When approaching today’s home buyers, that phrase has a great amount of validity.

People today want more than just four walls, a sink and a shower.

They want a lifestyle.

Now, if you are representing a seller who lives on a cliff overlooking the ocean, or a marina, or abuts a gigantic national forest, selling that particular lifestyle is not so difficult.

But, if all you have to sell is basically four walls, a sink and a shower, then you’re going to need some help.

That’s where a real estate map-based search tool like SpatialMatch can do wonders to help you enhance any property.

SpatialMatch is a data widget that pulls in hundreds of layers of hyper-local data – businesses, schools, parks, etc.

It’s an IDX that pulls in all MLS listings.

And it combines all of this information on a geo-spatial platform (that’s a map in layman’s terms).

So, equipped with all this information, you can literally make any property appealing to any lifestyle.

For example, you discover that Mr. and Mrs. Health Nut Homebuyers are avid runners.

They don’t just run, they traverse huge distances in a single outing. They do that because they are training for the next 5k, half-marathon, full-marathon or ultra-marathon.

You can probably identify them easily by the $200 Nike or Ascii running shoes, the heart-monitor watch and the ultra light Under Armour shorts they wear to the open house.

Heck, they probably ran to the open house.

With SpatialMatch, you can show them any property and how that property relates to great places to jog – parks, scenic routes, sidewalks surrounding lakes, forest trails, hills, flat stretches, etc.

You can even pull up all the sporting good stores in the vicinity. (And, podiatrists if you happen to see your prospects limping).

All kidding aside, the point is you can gear this property to someone’s life.

Same goes if a golfer walks in the door, or a horse owner, or a fisherman or a book lover.

It’s not easy selling a home. Why not pile on the reasons why?

Move the buyer from “I don’t think this home is right for me” to “Wow, this home does have quite a few advantages going for it.”

Not every home is going to be located on a Malibu beach for those who love the surfing lifestyle. Or, located on a mountain in Aspen next to a ski slope for those who love to snowboard.

But every person does have a particular lifestyle they enjoy. Use SpatialMatch to match any property  with anybody’s preferences.

To see how you can use the SpatialMatch real estate map search tool, click here.