Can a dog help you sell a house?

dog loversOf course. Here’s why. (And there’s a real estate map-based search tool that is going to show you how.)

First of all, let’s look at the numbers. Sure, every real estate professional needs to be concerned about children when it comes to addressing the needs of home buyers.

School locations are critical. The quality of schools is of vital interest to parents. In some cases, even more than the property itself. A huge concern.

But consider this. There are an estimated 67 million dogs in the US. Experts say as high as 47% of the population owns a dog. Nearly half of all Americans have a Fido and a Fifi in their home. For many Americans, especially younger or older, the only other resident in the house may be a dog.

Even parents with kids are going to see those kids flee the roost someday. Max and Cooper, on the other hand, prefer to stay.

If you own a dog or know someone who does, some people love and treat their dogs like they were their own children. And if you ever had children, sometimes you know they can be a little tough and you wish they were as obedient as a dog.

The point is, dogs are an important part of many families, many home buying families. Okay, that’s obvious. But where does a real estate map-based search tool come in?

With SpatialMatch, you have access to a gigantic neighborhood database that is integrated with MLS listings. So you can not only call up every property on MLS, at the same time you can show a buyer the location of every park in the area.

That would include every dog park. You know the kind that are fenced so you can take off Riley’s collar and let him run around and play with all his fellow canines.

Or, show parks that are so dog friendly, they actually have agility equipment on the premises. Teeter totters, hoops and hurdles.

Bow wow! What a great place for a dog to hang out. It’s like Disneyland to a dog!

Need a dog groomer? Can find one nearby as well. How about a Petsmart? The search functionality will find the nearest one and its proximity to any property.

So, yes a dog can help sell a home. But that is not the point here.

The big picture regarding SpatialMatch and neighborhood search is that millions of Americans have specific interests and different lifestyles.

Some may be into golf, others like pilates, a bunch love sushi, a certain number are gym rats. As a professional real estate broker or agent, you need the tools that can help you address the particular needs of all these varying groups of people.

They all don’t own dogs. Many of the them do. Nearly half.

But you can be sure they all have their own likes, hobbies and preferences. Not only can a dog help you sell a home, but so can a country club, a dance studio, a baseball field, etc.

They name it. With SpatialMatch, you have it.

To learn more about how you can embed a real estate search tool into your site combined with an enormous hyperlocal database, click here.