Real estate data is valuable. Explaining the data is priceless.
One of the beauties of real estate data is not the data itself.
It’s the interpretation.
And for the savvy real estate broker and agent their analysis of data can be rewarding. And it can be kind of fun.
Let’s face it. Raw data is basically numbers.
The real value is in finding the significance of those numbers.
Take Market Trends for example.
First of all, if you don’t have this data on your real estate website, what are you waiting for?
This is the era of big data which means easy access to enormous amounts of data.
Information that companies such as Home Junction can quickly and easily add to any real estate website.
Market Trends
School Data
Demographic Data
And more…
But if you take the average Joe who is not tuned into the real estate market on a daily basis, sometimes they might not see what the data is telling them.
Or they miss something of significance.
That’s where a real estate professional can step up and show their expertise.
Before any presentation to buyers or sellers, review the Market Trends.
Be prepared to point out how those Market Trends affect the individual property that Average Joe wants to buy or sell.
Perhaps prices are flat, and now is a great time to buy.
Perhaps prices are rising rapidly, and now it’s important to make a decision because that home could be $50,000 more in a year.
Perhaps prices in neighboring communities are on the rise…and that could mean that price inflation is coming soon to other communities.
People want experts to help them decipher data. That’s why they are experts.
But some brokers and agents might not take the time to provide these valuable insights. That’s one way a pro can separate themselves from the rest of the pack.
Show your expertise on social media.
Rather than say you offer Market Trend data on your website, why not point out some interesting trends.
Perhaps condos are hot.
Maybe 4-bedroom homes are selling quickly.
Or one part of town is skyrocketing in value.
Tell a story. Give people an insight into what is happening in their towns and how this might affect the most important investment they have in their lives – their home.
Add an emotional element.
Get people excited about rising home values – maybe they will finally make the decision to list with you.
Or perhaps a young couple will finally decide to get off the fence and buy that cute 2/2.
You already have the data.
The valuable window into the real estate landscape.
Use it. Analyze it. Translate it for the common man.
That’s big. A big use of big data.
