Real estate buyer sums it all up in one sentence

I read an interesting blog the other day from an agent who said he landed one new client because she told him: “I could have called the other company but you provided better information.”

This is a truism we have emphasized since we first started writing a blog about the FREE SpatialMatch map-based neighborhood and lifestyle search engine for real estate professionals.

Heck, this is why SpatialMatch was created.

“You provided better information.”

If you sit back and think about it, there’s quite a bit going on behind that statement.

After all, isn’t this the crux of the real estate industry? Those involved provide information to their customers – property listings, details in contracts, advertisements, pricing, offers, schools, neighborhoods, etc.

It’s all information (of course, this is rather simplistic because a real estate professional provides quite a few other things in conjunction with information. Service for example.)

Think about this – real estate professionals are mostly all offering the same type of information. Some of it, like contracts, are standardized.

And think about this. In other businesses, one of the great separators is price. Wal-Mart sells shirts cheap. Neiman-Marcus sells expensive shirts, but of higher quality.

For Realtors, every one’s price is just about the same.

So where are the differentiators?

Let’s break down that statement even further. (This is fun isn’t it, playing with this little gem of wisdom direct from a consumer’s mouth).

“Better information.”

Where are you in this regard? Do you have a neighborhood data widget embedded in your site with 100 of layers of relevant data – thousands of schools, details about those schools, thousands of businesses, thousands of restaurants, thousands of local amenities.

Why not? SpatialMatch is free. All you need to do is fill out our contact form and its yours.

Because when you make add the SpatialMatch real estate map search to your site, you will be able to take calls from people like the woman above with confidence.

Sure you got property information. But what about schools? You not only have school information, but you can show her on a map where the schools are located relative to the property she is considering.

Ask Mrs. Buyer what she likes to do for fun? Jogging? Let me show you the park nearby. Yoga? There’s a cool studio over here, right down the street.

What about your husband? Does he have a favorite type of food he likes to eat? Sushi you say? No problem. If you look here you can see the four-star Kazu Sushi place right over here. Go on Tuesdays, they have two-for-one dinner specials.

So, when it comes to the information game, how well do you play it?

SpatialMatch can help you become a player, a major player, quickly. And at no charge.

How’s that for some inside information – a free, enormous, hyperlocal, map-based data widget that will give you an edge on your competition.

Check out the FREE SpatialMatch neighborhood search engine here.