How real estate brokers and agents can create their own mini-Inman News
Inman News is the no. 1 real estate website in the US with nearly 500,000 visitors per month.
But what if you as a real estate agent could create the most popular real estate news website in your town? Wouldn’t that be great (and rewarding financially)?
It’s not as hard as you think.
Just like any news site, you need a source of information. The great thing about technology today is that you don’t need to hire reporters or researchers to find, gather and correlate tons of hyper-local data.
There are real estate information companies such as Home Junction Inc. that can supply all the hyper-local any broker or agent would need.
Not only supply it, but display it in any format a broker needs as well.
For distribution, in the old days you needed delivery trucks and paper boys. Today you got Your Website, Twitter, Facebook, Google + and Email to deliver the news. For free no less.
So how would a local broker or agent create a mini-Inman?
With Home Junction (and it’s map-based platform display SpatialMatch) an agent can arrange data feeds to various parts of their site.
Start with Sales Activity. List the latest sales. That’s always news. Look for trends. Watch for newsworthy items – most expensive house sold in past 30 days, largest house sold, first house sold in new subdivision, etc. That’s hyper-local real estate news.
Go to Price Trends. Where are prices heading? Up? Down? How does this compare to last quarter? Last year? That’s news.
Market Trends are next. Are more houses selling this quarter compared to last quarter? How about compared to a year ago?
What’s the average price? Media price?
You got all that. On your website. Repeat, on your website. Your website is now a major hub of hyper-local real estate information (and you didn’t have to do a thing to find that information. It comes to you and is posted automatically on your site).
Wait, there’s more.
With Home Junction’s real estate map search technology, SpatialMatch, you can also use a map to point out various local real estate news items.
Point out where a new subdivision is under construction.
Show where the new shopping mall is going up.
How about displaying the location of the new magnet charter school?
Circle an area where home sales are hot.
Again, all of this information is displayed on your site. Repeat, your site. Not the local newspaper’s site (where your competitors will be advertising their smiling faces). Not on Zillow. Or Trulia.
Your site. Your real estate site that used to be a bunch of listings is now so much more.
It’s a mini-Inman and could be the leading source of real estate news in your area.
After all, that’s should be a great accomplishment for any local real estate agent. To be the No. 1 in your market. The place people continually look for real estate news. And the place to call when they are ready to conduct a real estate transaction.
(See sample of data feed below).
To learn more about the SpatialMatch technology from Home Junction, click here.
To go to Inman News, click on www.inman.com
