Protecting the environment appeals to multi-generations of home buyers
Gen Y and Gen Gray.
It might be hard to believe that Boomers and Gen Yers have much in common.
Gen Yers might like Classic Rock, but you won’t find many Boomers tuning in to Rap.
Or Vampires. Or Zombies. Conversely, you probably won’t the younger crowd gulping down granola while staring into their lava lamps
But the one thing research has shown that the generations do have in common is a love all things Green.
It’s not money we’re talking about. We’re talking about the Environment, implementing energy-efficiency in everything from appliances to lawns to solar heating.
In general, creating less impact on Planet Earth and more time appreciating the Great Outdoors.
Hmm. Don’t think Madison Avenue hasn’t paid attention to this phenomenon.
As a local real estate professional you would be smart to do the same. And you can do it with an efficient, geo-spatial neighborhood search tool embedded on your site such as SpatialMatch.
For example. When you get the listing, use the SpatialMatch distance feature to show the close locations of the most used destinations for families – grocery stores, schools, gas stations, whatever.
If you know the wants and needs of your buyer, you can customize the map results to show the locations of the places that are important to them – and how they can save on driving time to get there.
Be sure to point out how much they will save on gas or in essence, how fuel efficient their location will be for their particular lifestyle.
By doing this, you are connecting with their green desires.
There’s more you can do.
Where are the green locations? Point them out on SpatialMatch relative to the location of any property they are considering.
SpatialMatch pulls in the MLS listing, then shows the location on a map.
Perhaps there is an enormous park close by. Or a lake, where you can rent canoes or picnic. Maybe there’s an enormous garden. Or even a garden center where you can create your own outdoor tribute to Mother Nature.
Sure, eco-savvy homebuyers are going to look for energy-efficiency in a home. Some homes will have it. Many won’t.
Using SpatialMatch, you provide information that can find the energy-efficiency in any property.
Show that capability when you approach sellers as well. They may feel guilty about their lack of ecological features but they will appreciate your approach in marketing their property.
Right now, in today’s market, that’s going to appeal to many people. From many generations.
