Overcome neighborhood eyesores with a tool to point out all the positives
If you look hard enough, every neighborhood has it flaws.
Stores go out of business. Buildings get abandoned. Lawns and yards get messy.
There’s always something.
And there’s always the Murphy’s Law probability that when your home buyers tour the neighborhood, they will come across those flaws.
They might love the home. They might have the financing. They might be ready to buy.
But it’s inevitable they will stumble upon one or more negatives that could sour the deal.
That’s where a map-based neighborhood search data widget such as SpatialMatch can be extremely helpful.
All the real estate websites advise potential home buyers to be sure and take a tour of the area before they buy.
Check out the schools. Check out the shopping areas. Check out the parks and playgrounds. Drive around the block. Talk to the locals.
Maybe the flaws are minor. That’s still a potential deal killer. Perhaps there is one big flaw that really stands out and has deterred buyers before.
As a real estate agent or broker, you can be proactive in offsetting the negatives of any neighborhood but piling up the amenities.
And you can do that with the SpatialMatch hyperlocal search tool. SpatialMatch is essentially a gigantic resource of local businesses, municipal boundaries, schools, parks, highways, roads – basically everything that makes up a neighborhood.
The data widget, which can be easily embedded into any real estate web site, is integrated with an IDX that pulls up MLS listings and displays them right there on a map.
You’ve got everything you need right at your fingertips.
So sure, there’s a big empty lot three blocks over. Or there’s a junkyard three miles away. Whatever.
But, Mr. and Mrs. Homebuyer, did you happen to notice this playground over here? Just a half mile from this property under consideration (there are distance sliders so you can actually point out the proximity).
Or, have you noticed how easy it is to hop on the highway to take you to the regional mall. Where they have a Starbucks, a 16-plex theater, a Cheesecake Factory and a Hollister, all in one place?
Sure. There’s an eyesore over there.
But what about over here? Where’s there’s a beautiful park with a hiking/walking trail and a little hill that’s perfect for sleigh-riding in the winter and picnicking in the summer.
You get the point.
If you have the right tools, you can overcome lots of obstacles that you have no control over.
It’s basically a perception thing – see a negative, that’s a strike against buying the property.
Present a bunch of positives – local gym, great restaurant, fun play areas for kids, etc., that’s plenty of reasons why the buyer should buy this property.
Don’t let a sale collapse because someone drove down the wrong road. Get a tool that drives them in the right direction.
