Offer something positive to sellers under pressure to cut prices

When I watch the HGTV show “Real Estate Intervention” it makes me think of another show, the WWE Raw Wrestling.

That’s because in the mind of the home seller, the pricing suffers a major beatdown.

But does it all have to be about reducing the price?

What about approaching sellers with some good news, for example, on how their location can add some dollars back to the price?

Using a tool like the SpatialMatch IDX and Lifestyle Search Engine, real estate agents and brokers can provide potential home selling clients with a marketing plan that will also promote their proximity to key neighborhood amenities.

Just by watching this show, you can see the mindset that real estate professionals must contend with in today’s marketplace.

Homeowners still need to sell their homes. Many know it’s a tough market.

But brother, you can see their pain when real estate expert Mike Aubrey starts showing them active comps in the area or when he starts telling them the recent sales prices of other comparable homes.

He not only tells them the price, he points out the ugly reduction process they also went through.

Ouch.

The real pain is when home sellers realize that not only will they not make money on the house, but most will be selling for less than they paid. A major ouch.

Reducing the price of your house a few thousand in a sellers’ market hurts a bit. But losing money on a house is almost like Hulk Hogan slamming a chair over your head.

The problem in many cases is that the sellers also need to move quickly. Another body slam to the mat.

All these factors are gut-wrenching to homeowners and we are sure, to real estate professionals as well who have to deliver these unwelcome reality checks.

But on the bright side, there is some plus value in location.

With the SpatialMatch neighborhood search engine, brokers and agents can show buyers where the property is located in terms of what they like to do.

So for example, if Joe Buyer is a golfer, he might be persuaded to pay close to the asking price when he sees on the SpatialMatch map-based platform, that the house is located just a few miles from three great golf courses.

If Jane Buyer likes to work out at a gym, well, there’s a LA Fitness down the road and a smaller, more private gym that caters  to women just a few miles in the other direction.

Do the same for schools, parks, taxing districts – whatever it takes. It’s all there in the enormous neighborhood database that you can show right along with the property information. You can illustrate several location benefits at once if you want to pile on the geographic advantages.

As Aubrey points out, there are many things you can do to make your house more appealing.

Decluttering, painting, upgrading, etc., etc.

With SpatialMatch, you can include location marketing as well.

In a tight market where sellers are getting smacked left and right, any strategy you can show them to fight the pressure to drop their price is going to be welcomed.

And hopefully get you that listing.

To find out what SpatialMatch can do for you embedded on your web site, click here.