Location is everything to this aboriginal tribe
It’s amazing how in this modern age we tend to take location for granted.
But if you were to run into the Guugu Yimithirr tribe in Australia, you would soon learn how much these aboriginal people value the concept of space and how important it is for them to refer to where they are at any given time.
Because with these people, when they mention something as mundane as seating arrangements for dinner, they don’t say that chair in the back corner or the chair to the right, they point out that “chair to the east.”
Or if you want to know where you left a rake, they won’t say the back porch, they will say the southwestern part of the house.
It obvious from this constant awareness of the compass at all times that geography is important to the Guugu Yimithirr.
There’s a reason for that. Geography is important. When you are an aboriginal tribesman, the location of potable water or the best hunting grounds or emergency care is critical to your survival.
But for every human being on earth, geography is a huge factor in their survival and well-being.
That’s why adding the map-based real estate search tool SpatialMatch to your website is so important.
Okay you might ask, what do John and Jane Padooky of Potluck, Iowa have in common with George Guugu Yimithirr and his family in Far North Queensland?
More than you think. For example, location is key for working people in regard to opportunities. It’s a huge factor in terms of optimizing careers. If John Smith has an aptitude for fixing boats, but he lives five hundred miles from the nearest stretch of water, well, then his talents will never be fully utilized.
To take this concept even closer to home, what if Jane Smith was overweight and losing weight was critical to her health and well-being? Living in a home that is close to a great gym or a park could be a critical influence in adding more years on to her life.
Obviously, as a real estate professional, you can’t touch certain sensitive issues. But you can see how location can play a crucial part in people’s lives.
With the SpatialMatch IDX and neighborhood search tool, featuring enormous data sets of businesses, schools, parks, government entities, roads, transportation hubs, hospitals, etc., you have a way to point out the local amenities that are profoundly beneficial to people.
Say for example, a client is interested in learning to be a nurse. Or, a client has a child who is a golf prodigy. Or a client has a child who is interested in the arts.
The location of where they live can be an incredible determinant on how they succeed in these areas. Get them close to a place that meet their needs and it can make all the difference in the world.
The Guugu Yimithirr see this. Do you?
To read the New York Times article about how the Guugu Yimithirr use direction in their language, click here.
