It’s a seller’s market and here’s a tool to land more sellers

There are few sweeter words in real estate than the words “seller’s market.”

Sure, a seller’s market has its drawbacks. But one factor, people are buying, makes up for lots of drawbacks.

A seller’s market presents a challenge for brokers and agents and that’s another reason why you should consider adding the SpatialMatch real estate map search technology to your website.

First consider the numbers involved. You’ve got a lot of buyers who are willing to spend money, but you don’t necessarily have a lot of sellers. So competition is going to be fierce for listings.

Use every tool and resource to grab those buyers. With SpatialMatch, you will have an edge.

Because not only will you be telling the seller every other broker or agent will be telling the seller, but you will be able to show them how you have more resources at your disposal to market the house close to the price they want.

With SpatialMatch you sell more than the property. You have the ability to sell the neighborhood. You have the ability to sell those particular amenities the buyer wants. And in a bidding frenzy, if you have a buyer who really likes hot lattes and Starbuck is right around the corner from the property, that fact might just convince that bidder that yes, “I MUST have this property.”

Here’s how you do that with SpatialMatch.

The SpatialMatch data widget comes with an IDX. So when you show a property, you are showing it on a platform that also contains millions of businesses, detailed school information, municipal boundaries, roadways, parks, etc.

When you use the IDX to find a few properties that meet the buyer’s needs, right on the same platform, you can use the map-based geo-search to show the neighborhood amenities that meets the buyers needs as well.

For example, if the Jones have two school-age kids, you can use the SpatialMatch to point out how close all the top schools are in relation to the homes they desire. There is a distance slider built into the platform you can set to show the mileage.

Think about it. You have a seller’s market. You have buyers getting anxious knowing they need to move fast and might be competing with multiple offers.

On top of that, you show the buyers that there is only one property that meets their needs that is close to the schools in question.

It doesn’t have to be schools. It can be a train station, an L.A. Fitness, an Italian restaurant where you can pack on the pasta to use L.A. Fitness, a cool bookstore, a hot jazz bar. Does not matter.

In a seller’s market, there is no “we’ll think about it.” There’s only “Go for it” and “Make an offer.”

That’s a great story. That’s the story you TELL the SELLER with a live demonstration of SpatialMatch technology that is embedded into your site.

The technology that you will also use to attract today’s tech-savvy buyers who want more from a real estate agent’s website.

The technology that shows you have local knowledge, one of the factors a recent National Association of Realtors survey showed is important to buyers.

It’s a sellers’ market. That means buyers are now willing to spend money. They are helped by super-low interest rates, interest rates for 15-years mortgages that just hit a record low.

Buyers have to most fast. But so do you. You need to optimize your website to attract those buyers and listings.

One giant step you can take quickly is to add the SpatialMatch real estate search map tool. To see how, click here.

To read an article on advice editors are giving home buyers on this market, click here.