Is WordPress just for private bloggers? Just ask GM, EBay, Forbes and CNN. It’s also perfect for real estate
If you are in the real estate biz, there may be a misconception floating around about the web platform WordPress.
Because it’s free and used by some 500,000 bloggers, first impressions might be that users are mostly moms sitting in kitchens venting about husbands and kids and sharing their feelings.
That perception could be detrimental to you.
Because, WordPress is more than a personal blog site. There’s a major reason why there are 74 million WordPress-powered Web sites out there, many used by major businesses.
For proof consider this:
Several major media outlets use WordPress – The New York Times, CNN, Forbes.
Which platform do the top tech writers prefer? Ask the people at TechCrunch and Mashable who write on WordPress.
Fortune 500 companies have armies of IT people, right? Even still, GM, UPS, EBay and Sony are among many who incorporate WordPress into their web strategy.
“WordPress has made a quantum leap into creating a powerful web platform,” said Grant Gould VP with Home Junction Inc. which provides WordPress sites for Realtors. “This platform can give brokers and agents an incredibly easy and effective way to gain prominence in their local marketplaces.”
Why? Because WordPress is built to make your site and your content discoverable by the search engines. Every time you write a blog or add any bit of information, you can tailor it for certain keyword searches.
And if you are in a hyper-local battle in your area for dominance on Google for a particular community, WordPress will give you a tremendous advantage.
For example, the data-filled IDX and Lifestyle Search Engine, SpatialMatch, is embedded into each site. This feature enables you to show details about homes for sale on a map with the ability to point out local amenities nearby. These include schools, businesses, parks, golf courses, etc.
Plus, it’s incredibly user-friendly. How often in this complicated world do improvement projects actually get easier to do?
Here are some examples of WordPress sites created by HJWebsites. As you can see, they are colorful, aesthetically pleasing and chock full of local information.
http://carmelvalleyhomessandiego.com
Let your competitors go on thinking WordPress is for soccer moms or hobby dads or talkative teens. You can laugh all the way to the top of the search engines.
To learn more about WordPress sites for Real Estate, call 858-777-9533 or go here.
