“Infill” homes: Trend you can jump on with SpatialMatch search

One of the more popular trends taking place in real estate is the concept of “infill housing” and the many benefits it provides to home owners

Essentially, infill means what it says, filling in a vacant spot in a neighborhood, town or city with a housing unit – either a townhome, small apartment complex, etc.

When manufacturers left cities and towns, they left many vacated areas that are prime spots for redevelopment and provide great opportunities to revitalize these locations.

Why is this popular? Because many home buyers like the idea of living closer to work, closer to a downtown with things to do and closer to the things they need, like groceries

This trend is perfectly suited for the SpatialMatch lifestyle search engine tool that you can embed FREE on your real estate site.

Because, in essence, you are providing a way to show home buyers how they can access all the things they need and want in a visually-appealing, map-based neighborhood search display.

For real estate brokers and agents who are located in a suburb, or in a town where all the lots are basically filled already, no problem.

The basic premise is still there – put me (a home owner) close to stuff I do and need.

Take  Buyer X. Buyer X comes across your website and fills out the contact form on the SpatialMatch platform that enables him to search for all the amenities he wants in a property – close to his job, a park where he can run with his dog and a yoga studio for his wife.

Now you have a lead. You contact Buyer X. You learn more about his preferences for a property. You find out he really would prefer to live downtown, but does not like the properties available and maybe someday he and his wife plan to have kids and raise a family.

He saw the “Lifestyle” search tab on your site and is interested in learning more.

There are other factors affecting his decision as well. His wife is a nurse. He craves sushi. She likes to read. He works out at 6 a.m in the morning.

Do you see how you can tailor any property to meet this couple’s needs? Sure, you probably won’t find a yoga studio located above a pediatrician’s office next to a gym, but in the buyer’s mind, you are the real estate professional who is finding all the amenities he wants in a home.

You are the hyper-local expert. You are the one he will trust because you have the data to back it up (the SpatialMatch data widget contains hundreds of thousands of schools, millions of businesses, government boundaries, roads, etc.).

You are the one he will refer after he buys the house.

When you dig behind the popularity of “infilling,” you can see what interests home buyers today.

Or, you can see it all in a quote from one “infill” home buyer who said “Who wants to drive 15 minutes to get a quart of milk?”

This is the year 2013 with an amazing amount of technology available for the average brokers or agent. Use it to provide answers to ALL the questions home buyers have today and SHOW home sellers how you have all the answers to attract buyers.

To read more about the benefits of infilling, click here.

Go here to obtain your FREE SpatialMatch lifestyle and neighborhood search engine for your website.