Hyper-local networking ideas for mortgage companies

(This is the second part of a two-part series on how mortgage companies can market themselves using hyper-local tools and content.)

Hyper-local Marketing Strategies

At the end of day, like any business, you want your mortgage web site to deliver customer loyalty and leads to you.

SpatialMatch was designed with this in mind.

Here are a few ways this neighborhood and lifestyle search engine gives consumers a great hyper-local search tool and gives you the ability to generate borrowers and help you network:

a)     Lead form – there is a lead form integrated into SpatialMatch. You can set the requirements however you like. For example, if people use the site and then want to save their search results, you can have a lead form pop up that they will need to fill out. After all that work searching, typing in a few fields will not be a hindrance to them.

b)     Forward Map Links – if you know someone is interested in certain lifestyle amenities, say a map of golf courses within a certain radius, you can provide that information and then offer to email it to them. To give it to them, naturally you will need their contact information.

c)     Specific Pages – say someone is looking for schools within a certain radius. Using SpatialMatch, you can create a page on your site showing all the schools. Of course, if you want, you can create a lead capture form before they can view that information.

d)     Network with Realtors – if you see a Realtor promoting some properties, you can always show them a SpatialMatch page where you indicate the important amenities near the property, e.g., golf courses, etc. The Realtor will be impressed with this added promotional potential for them and their client.

e)    Network with Builders – ditto for builders.

As they say, establishing relationships within your target area (your local community) is a marketing strategy in itself.

Using SpatialMatch’s hyper-local data, that’s the type of content, with hyper-local breadth and depth, that is going to get you noticed.

“While the internet seems to be this massive arrangement of websites and blogs and social sites, the way that local mortgage companies can win at marketing is very simple,” said Grant Gould, VP with Home Junction Inc. “Pick your target community and then provide the most hyper-local content and tools you can provide to that community. You don’t need to worry about the world wide web, you just need to focus on your immediate market area.”

And if you are working to gain rapport with local Realtors, you can show them this powerful SpatialMatch platform and how they can gain new buyers and sellers as well or work with them, as long as you follow RESPA rules.

Just like a mortgage calculator, consumers today not only want to view local content, they want to interact with it as well.

Providing them with a powerful neighborhood search engine like SpatialMatch gives them that ability to interact, and can help you acquire those borrowers.

To see a demo of SpatialMatch, click here.