How well does your website sell homes for you?

There was an hilarious moment on Million Dollar Listing New York the other day that illustrates how  sometimes a computer can do a better job of selling a property than an agent.

And it illustrates how important it is that you optimize your website so you can sell properties by computer.

One tool you can add to your website immediately is the SpatialMatch IDX and Lifestyle map-based real estate search tool.

But first, back to the show. One of the young guns is this episode, Ryan Serhant, is attempting to sell a $6 million-plus condo to a buyer from Argentina.

The buyer is not there. But a representative of the buyer is there, with her computer.

The agent makes his pitch to the Argentinean, via a web camera.

The young and well-groomed agent  tries the traditional approach of first establishing a rapport with the buyer.

Earlier, he spent a few minutes researching Argentina. He  mentions how much coastline borders the country. He is making his best attempt to relate to the man with the bucks.

The agent’s attempt is weak, and he only compounds the awkward situation by continuing to stumble with broken Spanish phrases and other faux pas.

Meanwhile, the buyer is trying to get to the point and keeps asking for facts about the property. His representative knows this, and keeps quizzing the agents for answers.

Finally, the buyer asks to be shown the apartment. The representative walks him through various rooms. Steps over to show him the view, which framed by floor to ceiling windows, is breathtaking.

Remember, the buyers is doing all this via a simple web cam. A tiny dot of a camera lens on her computer.

While the agent keeps yakking and digging deeper into a pit of embarrassment, the buyer makes an offer.

That shuts the agent up real fast. He calls the seller. Bam, a deal is struck.

A deal is struck without the buyer even stepping onto the property.

Now, you won’t find this situation too often, even in the 21st century.

But the point is enormous. Technology continues to grow as a critical part of  real estate transactions.

Like our Argentinean buyer, consumer are using their computers to get straight to the point. To find the facts. They are impressed less and less by the smiles and rapport of agents.

So how equipped is your web site to sell properties for you? To help a buyer find the facts they need? Fast?

SpatialMatch  provide a quantum leap for you in that regard.

With just a few steps, a broker or agent can add an enormous MLS and neighborhood data widget to their site.

With this widget they can show all the usual details of a property.

But what’s better, is they can show all the details of the neighborhood alongside that property. What amenities are nearby, such as  highways and airports.

Or, how the property is located next to trendy restaurants or retail areas.

Schools – there is a ton of information integrated into the SpatialMatch data widget. With SpatialMatch a broker or agent can not only show how close schools are located to the property, they can show in-depth data about those schools as well – student/teacher ratios, etc.

And keep this is mind. With this tool on your site, the consumer can conduct all of these searches on their own.

So just like the computer web cam sold the $6 million condo in Manhattan, your website with the right tools like SpatialMatch, can practically sell a property for you.

Some people are afraid of these huge leaps in technology. They have visions of robots roaming the countryside and taking over the place.

But I don’t know, if technology can help you sell a property quicker, like a $6 million condo, to me it’s more of a friend than a foe. A very, good friend indeed.

For info on the Million Dollar Listing and the drama they create, click here.

To learn how easy it is to add SpatialMatch to your site, click here.