How unique is your real estate site compared to the other 3 billion?

Have you conducted a search lately on Google for the keywords “real estate?”

I wouldn’t suggest it.

Because just when you think you got yourself a really cool site, you might be a little disappointed to find out there are 3.7 billion other real estate-related sites out there competing for the same phrase. That’s a 3 followed by three 7s and 6 zeroes.

Now of course, this example is an exaggeration.

Naturally, your web site will have less competition for local searches in your local market.

But still, there’s a ton of competition out there including Zillow and Trulia who are your largest competitors and dominating the search results as well.

On his real estate site, “Think Traffic” expert Corbett Barr makes a good point about standing out from the crowd.

You have all heard the business term “Unique Selling Proposition.” It’s the angle or strategy you take that separates you from the others.

But Barr says most sites don’t really approach this strategy like they should.

They usually just rearrange the elements on their site to create what Barr says is a sense of “Hey look at me. I’ve got great stuff too.”

He says, what you want to do, is create a site that gives the impression: “Hey, I’m all about x. We do things differently. If you want x, we’re the only place you can get it.”

One tool you can use to do this is the SpatialMatch IDX and lifestyle search engine.

You can promote your office as the place where consumers can not only find a great home, but where we can find you a home that fits your lifestyle – whether you are a yoga devotee, golf nut or coffee addict, etc.

When looking for a home on SpatialMatch’s IDX, which has the look of a colorful iPhone app by the way, you can specify the home you want AND ask where the nearest amenities are located.

You’ll get the results on a map, giving your buyer a true picture of what their buying and where they are buying.

Because, if that yoga practitioner isn’t sure about House A, and is leaning toward House B, pointing out that “Handsome Dude’s Yoga Studio” is just down the street could be a major factor that changes her mind.

You can take this unique lifestyle selling proposition even further.

Say for example, you live in a horse community with 5-acre ranchettes.

With the SpatialMatch tool, you can create entire pages pointing out all the horse-related amenities you want with satellite aerial views of the homes AND the surrounding properties (see example below).

Let’s take this another step further. Home Junction Inc. which developed SpatialMatch, can create a WordPress site for you that is heavily geared for horse communities.

WordPress is the recognized platform for maximizing your ranking on search engines.

What this means is that the site’s content – meta tags, keywords, descriptions, SpatialMatch tool and other information will contain many of the words and phrases that consumers will use to find horse communities.

Plus, WordPress makes it very easy for you to continually add content to reinforce your position as the authority on horse communities in your market.

Just imagine a horse lover checking out equestrian communities in your area and they come across your horse-related web site.

“Whoa Nelly” they will say (my sincere apologies). “These are the people to call.”

Now we’re talking a truly Unique Selling Proposition.

To read Barr’s blog and to get inspired by ten “killer” examples of USPs from mouth-watering chocolate to saddle bag briefcases, click here.

To see SpatialMatch in action, click here.

To see some examples of Home Junction WordPress sites, click here.