How to use a mouse to promote a property

Many seasoned real estate professionals will tell you they’ve seen it all.

But they probably never saw a marketing plan built around using a mouse as a promotion.

That’s exactly what the Tuscany Preserve project plans to do.

Of course, this is not any ordinary mouse. It’s Mickey Mouse.

Most mice are repellent. This particular rodent has incredible drawing power.

And what Tuscany Preserve developers are promoting is the fact that a new highway and rail line are going to be built near their property which will allow easy access to Disneyworld (and all the other Orlando attractions).

There’s no reason why any real estate professional can’t use future developments in transportation to promote a property. The map-based hyper-local data widget SpatialMatch is a perfect tool to accomplish this.

In mid-2015, a new Poinciana Parkway toll road will be opened. That is going to open up the Tuscany Preserve area to all the major theme parks.

It gets better – the following year a new light rail station for the SunRail railway will be opened as well, cutting travel to Orlando to just 20 minutes.

This is enormous for vacationers, rentals and employees.

Okay a broker might think, unfortunately I don’t have a Magic Kingdom filled with Sleeping Beauties and Goofy characters nearby to leverage.

Doesn’t matter. There is always some attraction somewhere that catches people’s attention.

And when new highways or rail lines or bus lines to reach those attractions open up, well, magical things can happen.

With the map-based neighborhood SpatialMatch tool, brokers and agents can show properties for sale right on a geo-spatial platform.

A home buyer can not only review all the MLS data they need to see about a home, they can also see all the location benefits of the home.

Perhaps they are soon to widen a road nearby. That happens all the time. Instead of hour-long traffic jams, now the road will be a breeze to drive on.

Perhaps the road doesn’t go to a major amusement park. But maybe it goes to a major employment center, or a university or a mall.

Who knows what the homes at Tuscany Preserve are going to look like? They will probably be very nice.

But maybe in another town or state a property a broker is representing is not super-attractive.

Perhaps pointing out the proximity or upcoming improved access to a major attraction will be just what it takes to seal the deal.

For a mouse, Mickey is very, very clever. For a broker, embedding the right tools on their site can be very clever as well.

To learn more about SpatialMatch and what it can do for brokers and agents, go here.

Read about the smart marketing plan for Tuscany Preserve here.