How to use a lifestyle search engine to impress home sellers
Marte Cliff is an expert on real estate. She instructs home sellers on how to grill real estate agents to find the right one to sell their most valuable possession.
She tells them to ask “Does the agent just take your MLS information and stick it on a flyer?”
Or does the agent go the extra mile and write descriptions and take photos that “make prospective buyers dream at the thought of living in your home?”
Okay, reasonable old school but necessary advice. We know you’ve heard it before.
Now, let’s fast forward this approach into the modern age of real estate marketing using the latest IDX and lifestyle search technology.
How about adding geo-spatial, map-based lifestyle marketing features to the sellers home description?
Check these two examples:
Say you have your standard MLS photo of a home for sale.
Now, what if you were able to present that same MLS photo and relevant information on a map surrounded by all the great lifestyle amenities that home provides?
In the picture example below, we show a home with middle schools within 1 mile, movie theaters within 2 miles and an international airport within 5 miles.
An agent can then email a link with this data to anyone, anywhere, anytime.
What if the potential buyers don’t have kids, your seller might ask? Or care about an airport.
Good question. With SpatialMatch’s enormous database, tell the seller you can custom-tailor the page to show the particular personal amenities sought by any home buyer. Churches, restaurants, shops, you name it.
Say for example, you find a buyer who worships at a Baptist Church, likes sushi and loves to read at the local library.
You got a marketing page just for them.
This is what Ms. Cliff writes: “When you’re considering agents, ask to see their marketing materials for other homes. Then you will know if the materials they produce offer excitement and enticement – or are bland and boring fact sheets.”
Utilizing the high-tech, search capabilities of SpatialMatch you can offer a service to home sellers that is certainly anything but bland or boring.
That is the unique selling proposition that is going to get you the contract instead of your competition.
Agents can tell home sellers all they want. But seeing is believing.
When a home seller sees how you will use the latest IDX and lifestyle search technology from SpatialMatch to find them a buyer, they will be very impressed, and you are certain to be the winner in that story.
