How to take your web site to the next level with WordPress and SpatialMatch

On the web, it can be argued that either someone is trying to reach you, or you are trying to reach them. It’s the case of the hunter and the hunted.

As an Internet surfer you are bombarded with advertisers as they try to hunt their way into your wallet.

As a business promoter, you are the hunter trying to get that surfer to do business with you.

How is your hunting going?  As you know, the internet landscape is constantly changing. Are you adjusting your tactics to go or do you hunt the same way every time?

Good hunters understand the winds of change and adapt to the environment.  The internet continues to evolve and tactics for gaining interest are continually being revised.

So, what does all of that mean in terms of the future of prospecting on the Net? Or lead generation?
It means that you need to change the way you hunt!

The real value of the internet is empowerment. If you notice, every innovation puts more and more control into the users’ hands.

As a competitive real estate broker or agent, you need to continually search for those tools that give you an advantage.

Like WordPress, for example, which is taking the industry by storm as one of the greatest innovations ever created in the online environment.   (By the way, our company, Home  Junction Inc., now provides WordPress themes for real estate agents at www.hjwebsites.com)

Or Home Junction’s SpatialMatch IDX/neighborhood lifestyle search engine which is to real estate search what WordPress is to blogs/websites.

Take Greg Fleischaker, a real estate agent in Louisville for the past 10 years. He’s all about uncovering the latest technology that will give him an edge.

That’s why he switched to WordPress.  Integrated with SpatialMatch.

What’s the benefit?

“It allows you to take control of your web site. I have more creativity and control,” Greg said. “Previously, if I had to make a change on my web site, I had to ask someone to change it and they would charge me for it.”

Greg says WordPress’ easy functionality makes adding new content a piece of cake (or should we say “cyber-cake”).  It also allows him to change direction quickly, say for example, promote his knowledge of a local neighborhood so he can farm that area.

All this new hyper-local content also means a boost in the search engine rankings he wants. And as you know, having a high organic ranking is like money in the bank.

SpatialMatch is embedded into his WordPress site and provides a map-based neighborhood search engine with millions of pieces of hyper-local data – businesses, schools, parks, etc.

“I really like it (SpatialMatch),” Greg said. “It’s where the future is in search. And when I show it to buyers, they love it. It’s easy to make a personalized search.”

Greg sees the potential with SpatialMatch not only to attract buyers who want to find a neighborhood that meets their personal lifestyle preferences.

He also believes in using SpatialMatch as an amazing tool to attract sellers.

“For every listing I create a map with their house at the center of the map and how close it is to the amenities that make this house special,” he said.

Greg has had such great results with technology that he is also a consultant to other real estate companies across the US. You would do well to talk to him to be sure you are up to speed with the latest in online marketing.

As the famous baseball player Satchel Paige once said, “Don’t look back. Something might be gaining on you.” With the unrelenting metamorphosis of the web, believe me, it’s happening.

Greg created a cool video on using WordPress and SpatialMatch.  Click here to view it.

You can reach him at his consulting website –www.gregfleischaker.com

For more information on HJwebsites and the dynamic real estate-related WordPress themes you can incorporate into your site, including the powerful SpatialMatch search engine, click here.