How to illustrate the importance of resales to first-time buyers

Newly-marrieds Todd and Mindy are just smitten with each other and cannot wait to buy a home, install a jacuzzi and host backyard barbecues for their friends.

What Todd and Mindy probably don’t know is how to actually pick a place where their home will be located.

That’s where the real estate professional can make a difference – and that’s where having the right hyper-local tools on your website, such as the SpatialMatch map-based search platform can be a huge asset.

Because what Todd and Mindy don’t know is the value of location. They never purchased a home and they’ve never sold a home.

And the painful lesson for them is that location, location and location does matter.

But in today’s tech-swamped world, how does a broker or agent communicate with today’s Todd and Mindy?

With technology, naturally.

It’s no secret, in this age of the Internet. young people like Todd and Mindy are used to getting answers FAST.

They don’t call their friends. Picking up a phone or dialing takes too long. They text them instead. In fact, they probably text ten of them in the time it used to take to call one.

“What’s everybody doing tonight? I’m not gonna call around. I’ll just go to their Facebook pages.”

Did someone get a new car or outfit? Todd and Mindy aren’t going to drive over to someone’s house to look at the new purchase. They will just pull it up on Instagram, Pinterest or Vine.

So, Todd and Mindy want a house. They’ll want you to send them a text with a dozen houses so they can make an offer and then go off to dinner.

Whoa. How do you slow these people down?

You don’t. But you can communicate in their language about the importance of location in real estate with map-based tools, such as SpatialMatch which integrates an IDX with neighborhood search functionality and a gigantic data widget of schools, restaurants, highways, malls, hospitals, you name it.

Mindy saw a picture of a home on a real estate website that she really likes. Thinks it’s “cute.”

Of course, what Mindy doesn’t know is that the home is located near an industrially zoned area where they bang on metal until the wee hours of the night.

Or Todd really likes this home with the cool basement for his beer pong parties. But he needs to see on the map that the home is located on the opposite side of town from where he works and in fact, where most people in that town work.

With your SpatialMatch web-based map tool, you can bring Todd and Mindy back down to earth.

Because that’s where their home is going to be located.  Not in cyberspace.

And if you want them as a clients for years to come as they mature, grow a family and move into bigger homes, you can use geo-spatial technology to show them the reality of real estate.

Here’s what one real estate blogger had to say about location.

Here’s how you can learn more about the SpatialMatch real estate map-based search tool.