How to add punch to a dull classified ad
The art of writing real estate ads can sometimes be a bane for real estate professionals.
I mean, how many ways can you describe a 3/2?
One strategy to think about is promoting not only the home, but the location. The SpatialMatch real estate map-based search tool can help you do just that.
When you write your real estate ads, experts say it’s wise to throw out the worn-out clichés. Words such as nice, pleasant, beautiful, spacious, cute, large, small, etc.
Those adjectives have been used so many times that consumers tune them out like they tune out Ronald McDonald.
Experts say be specific. The living room is not spacious, it’s 40 x 40. The kitchen is not nice, it contains marble countertops. It’s not a big garage, it’s a three and a half car garage.
But what if the home you are trying to sell really has none of these features?
It’s basically a plain old home which no adjectives are going to brighten in fact, if you go overboard with the description, you might just paint the wrong picture in the buyer’s mind.
That cute, spacious 2/2 with the grandiose patio setting that has a buyer excited might just turn out to be a bland concrete structure.
Then the buyer is not only disappointed, they feel duped.
One way to turn a bland listing into a listing with value is to sell the neighborhood. Sure the house might not be that exciting, but it is just down the street from a) a great tennis club b) the best middle school c) an awesome pastry shop or d) all of the above.
SpatialMatch is a gigantic data widget you embed into your site.
It contains a map-based platform with incredible depth – millions of businesses, schools, school data, parks, municipal boundaries, roads, transportation centers, etc.
With your SpatialMatch tool embedded on your site, you can post a link to a map showing the property and the exciting amenities surrounding it.
It gets even better.
Once you send a buyer to SpatialMatch, it’s so user friendly, that they can play with it and conduct their own searches.
Guess what? While that buyer is discovering amenities they like near the property, for example a yoga studio or a 24-hour gym, they are in essence selling themselves.
You literally could be sitting at home fast-forwarding through obnoxious commercials on your DVR and someone could be on your real estate website, learning that with every search, this property is “perfect” for them and they plan to call you first thing in the morning.
It gets even better.
If they don’t plan to call you, you can arrange it so you can call them. Because with SpatialMatch settings, you have the option of placing a lead form wherever you want.
You can place that lead form the first time someone comes to the page. You can place the lead form on the second or third page they encounter. You can place a lead form when they go to save their search results or when they try to email their search results.
And you can do all this with one little classified ad. A classified ad that points out how close the home is to great schools, great train stations, great parks.
An ad that not only mentions those amenities, but points them out on your web site.
Now that’s a powerful ad. Great locations are not cliches. They are real. Real selling points any savvy agent or broker will promote and with SpatialMatch, you can promote it with the latest real estate map technology on the market.
To learn more, visit SpatialMatch here.
