How Realtors can work their way into hyperlocal news sites

Remember that song “Everybody is doin’ a brand new dance now.  Come on baby, do the locomotion?”

With all the big players jumping into the hyperlocal content arena, it makes me think of a new version: “Come on baby, let’s get hyperlocal.”

Sounds good, but you probably wouldn’t want to dance to it.

What you would want to do as a local real estate agent who prides themselves on knowing your market, is get involved with the myriad of hyperlocal sites out there.

Some of them include City Search, Topix, Examiner, Outside.In. AOL just jumped into the fray with their network of sites under Patch.com.  Also included is your local newspaper’s attempt to get more local with sites such as YourHub.com.

Many people now get their national and international news online when they check their email. But that does not meet their need to know what is going on in their neighborhood. Hyperlocal is the new media frontier.

The beauty of this for a real estate agent, is that you can get involved in these sites by contributing what you know best, information about the local real estate market.

Post a story about local home sales. Or be the first to report a unique home sale, say that mansion up on the hill that finally got sold. Let local residents know about a new restaurant or shopping center opening up.

And when you do that, be also sure to let them know, you have the latest hyperlocal lifestyle search tools available from SpatialMatch.

Displaying this platform on your site will give you an advantage over all those hyperlocal sites out there because you will have a strong visual way to show people where various amenities are located. This includes restaurants, attractions, schools, etc.  And most importantly, you are retaining your web traffic rather than sending them to other sites.

For people looking to move (your prospects $$$$) this hyperlocal functionality will be super valuable to them because it will show them how to find a home in an area that meets their lifestyle needs.

So, “Come baby, let’s get hyperlocal.” Everybody is kicking off their shoes and jumping on the local dance floor. Are you?